Using Core Values to Build a Strong Team

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Welcome to the latest episode of the Estate Agency X Podcast, where Mark Burgess and Rob Brady discuss the importance of core values in your business. In this thought-provoking conversation, Mark highlights having core values and using them as a guiding principle for your company.

Drawing on his own experiences, Mark explains how he changed his company based on core values, and how this has helped him to build a strong and effective team at Iceberg Digital. He also delves into what Iceberg Digital's core values of "Be An Expert," "Be Committed," and "Be Connected" mean to him and his team, and how they use them to drive success.

Meanwhile, Rob shares his insights into the being an employee where core values were often a tick box exercise, rather than being embraced as a fundamental part of the company culture. He explains how this contrasts with his experience at Iceberg Digital, where core values are woven into the fabric of the company, compared to working at one of the largest banks in the world where it wasn’t, and how this has made a real difference to his own job satisfaction and motivation.

Throughout the episode, Mark and Rob offer practical advice on how to identify and embed core values in your own business, and how to ensure they remain relevant and impactful over time. So, if you're looking to take your business to the next level and create a culture that truly embodies your values, then this is an episode you won't want to miss!

🎟 Want to attend Estate Agency X 10 – Lead Without Limits?

Join us on 3rd October 2025 at Everyman Broadgate, London for a full day of high-impact sessions on AI, branding, culture, performance and leadership. Hear from headline speakers Mark Burgess, Daniel Priestley, Mike Bates, Sapna Pieroux, and 11 other world-class estate agency guests and panel speakers.

This isn’t just a conference, it’s a catalyst for those ready to lead dif

Sponsors of this podcast, Iceberg Digital are setting the standard in a world full of PropTech noise and AI buzzwords. 

With AI prospecting that finds listings before your competitors, marketing that wins instructions by putting your brand front and centre and a CRM that transforms how your team works, this isn’t just another tool, it's what leading estate agents use to stay ahead. 

www.iceberg-digital.co.uk