16 min
Views on the News: CMO Special – how should brands communicate through crisis? Views on the News
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- Business
Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by three expert guests each giving their perspective on what it means for brands, what it tells us about the future of advertising - and what the unintended consequences could be. Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.
This episode is a CMO special - and so we're joined by Pete Markey, CMO at TSB, Zoe Clapp, CMO at Premiership Rugby, and Simon Lloyd, CMO and IceLolly.com, to discuss how brands communicate through a crisis.
Propeller’s Views on the News is a news review podcast, in which three topical news stories are dissected by three expert guests each giving their perspective on what it means for brands, what it tells us about the future of advertising - and what the unintended consequences could be. Guests will be drawn from across the media and marketing spectrum and sometimes will include our own clients.
This episode is a CMO special - and so we're joined by Pete Markey, CMO at TSB, Zoe Clapp, CMO at Premiership Rugby, and Simon Lloyd, CMO and IceLolly.com, to discuss how brands communicate through a crisis.
16 min