Visibility Talks Maddy Shine

On today's episode of Visibility Talks I am joined by the excellent Laura Robinson from Worditude! Laura is a marketing mentor and copywriter (I am proud to recommend her on my Sassy and Soft page). We had a really interesting conversation about making marketing and selling decisions about what suits YOU rather than an imaginary ideal client.
In her own words Laura is a marketing mentor for people who sell their expertise online as 1-1 services, courses, memberships and group programs, helping them put themselves first (instead of an imaginary ideal client).
Topics we cover in this conversation About how Laura started her business as a busy mum needing to earn extra money + what she learned in the early days that she wished others knew? Examining your own needs and how to make your business work around them
What Laura's favourite part of being visible is (I like to call them your sausage rolls)?
What’s your cheese + pineapple sticks (least favourite) part of being visible? 
The joys of Voxer and adapting your business
Our attitude to selling and the concept of the bombastic bully we fear we are, and the humble mumbler we really are, and how to get out of that cycle
Making decisions on what suits you - sounds like a dream, where do we start?
Making money hands-free - doesn’t that involve loads of tech?
Managing your business with a chronic illness, I know a lot of listeners will relate to this. How do you do it?
Managing your capacity
Sharing responsibility with your clients
Defining your own success
A big thank you to Laura for being such a brilliant guest! I learned so much and I hope you do too.
You can find out more about Laura here and follow her on Instagram here.
Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.


I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals


I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!


And of course, don't forget to subscribe to the podcast so you never miss an episode!

On today's episode of Visibility Talks I am joined by the brilliant Natalie Koussa! I love it when podcast guests are so up for a good natter, and Natalie and I got on like a house on fire! 
In her own words Natalie Koussa is a Podcast Tour Strategist and Message Mixologist. You might not know Natalie (yet), but you know her clients - they’ve been featured on your favourite industry-leading podcasts, on BBC Woman's Hour and in The Guardian.
In her pre-business life, Natalie was director of partnerships for a non-profit - where she was quoted in the New York Times and interviewed on national breakfast radio (her first taste of building a brand in her pyjamas!).
Natalie's the creator of The Speakeasy - a group program for best kept secret coaches & creatives ready to turn their message into a movement, and create a plentiful flow of clients by speaking on podcasts. Today we'll be talking about how to carve out your corner of your industry, spark your movement and create the impact (and the clients) you crave - even with a small audience. (I'm seriously tempted to join this program the next time she opens it!)
Topics we cover in this conversation Figuring out your messaging Pitching to podcasts and having fun with it How to make money from a small audience What counts as a small audience? Why do we think we wait to grow our audience before we sell to them How to start making that connection with your audience, especially if you’ve never done it before? Or perhaps it’s been a while since you did? If you’re trying to generate more leads but not seeing the sales, what do you see is often the missing link? Why is focusing on audience growth might actually be counter-intuitive What about if you have a bigger audience but not much engagement - where do you start there? A big thank you to Natalie for being such an interesting guest and a shoutout to Keri Jarvis for connecting us. I learned so much and I hope you do too.
You can find out more about Natalie here and follow her on Instagram here.
Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.


I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals


I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!


And of course, don't forget to subscribe to the podcast so you never miss an episode!


Maddy x

Don't forget to sign up to my free workshop - Five Ways To Make Your Website Sell More - happening on Wednesday 20th March!
On today's joyful and enthusiastic episode of Visibility Talks I am joined by no-BS business coach Libby Langley, who has worked with 6,000+ entrepreneurs, championing efficiency, profit, and joy in business. She is an Amazon bestselling author, and popular podcast host with her podcast Life in Business.
In this episode we talk about hustle culture and how vital it is to get off that treadmill
How to be efficient and profitable without subscribing to hustle culture Asking ourselves the key question: “Does this make me happy?” How to find moments of calm vs wasting your time being busy for the sake of it How to stop perpetuating the myths of the million dollar business being solved with a $27 download What we both learned from our corporate backgrounds vs now Seeking out the right support that works for us Why Libby thinks women business owners have such a fear and get overwhelmed A big thank you to Libby for being such a wonderful guest. It was such a fun and interesting chat!
You can find out more about Libby here, follow her on Instagram here and connect with her on LinkedIn here.
In this episode we mentioned two books:
Life in Business by Libby Langley
Work like a woman by Mary Portas





Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.


I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals


I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!


And of course, don't forget to subscribe to the podcast so you never miss an episode!


Maddy x

Welcome to another episode of Visibility Talks where I am delighted to be joined by our first ever international guest - live from New York, it's Selomé Samuel! We met in the comment section of a brilliant woman Simone Grace Seol, had an initial chat on a call and discovered that we would have a great conversation all about that VERY taboo topic - MONEY.
I do love talking about why money is such an issue and how to start tackling it (long time listeners may remember an early episode - Making Money + Making Mistakes). I think it's a massive hindrance to getting more visible for some women because let's not forget, in the great scheme of things it's still a new concept for women to earn their own money. As a consequence there is a severe lack of education around money, and so our nervous systems have not had the chance to learn how to regulate and essentially it can turn into a giant mess of push-me-pull-you about whether to earn more money and then what to do with what's required when you do earn more money and then the stories we tell ourselves about money and what we've learned. It's big!
The idea that we feel we are bad with money is not actually true. I loved talking with Selomé because as you can hear - she tell us that we are not uniquely broken but we have some behaviours that are unhelpful.
About our guest Selomé Samuel is a certified trauma-informed financial and life coach who wants to help people realize that anyone can be good with money. She’s also a creative who through doing her own work around money, realized how much money stress can hijack your creative energy. She believes that work around money is deep and has the power to ripple out for generations.
You can find out more about Selomé here on her website and here on Instagram.


In this episode

We covered loads including:
Why Selomé loves talking about clarity around money
Where we should start with being more confident around money


The stories we tell ourselves about money and being ‘bad with money’
The emotional beliefs that have to be faced before that budget planner will work
How we can start regulating our nervous system when it comes to facing money challenges
The fact that when that budget planner you downloaded doesn’t work for you, you’re not a failure
The ‘should have’ goals instead of the stuff we want
The idea of ‘indulgent’ spending instead of looking at money to improve our lives. 
Giving yourself permission to enjoy the money you have
Taking responsibility to gain that clarity and face those fears
Liberation from money stress at last


and plenty more :)


 



Thanks for listening!

Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.


I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals


I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!


And of course, don't forget to subscribe to the podcast so you never miss an episode!


Maddy x

Back in the summer of 2023, I asked my Instagram community whether you’d like to know more about behind-the-scenes of my launches and and what I do differently these days, and you overwhelmingly said YES. So we set about recording this before Christmas and now I'm delighted to share it with you.
So, this episode of Visibility Talks is a bit different, as not only am I being interviewed about this very topic by the wonderful Heather Hulbert (brand and web designer) but also we're doing it live in my living room from south east London, together with a very noisy cat, you're welcome. We got the giggles a lot, but I think that only adds to it, right?

In this episode
We covered loads including:

How I’m (trying to) change the way I launch & why
How I created a buzz in my audience before my last course launch and how this compared to previous launches
What kind of content I used to prepare my audience
How I hosted my challenge this time (the free thing before offering the paid thing)
How when I opened doors, it was very quiet this time and what I did about that
The attitude pointers I read out to myself every launch which I thought would be helpful to share here:
Never assume audience knows what you do or what you're talking about (even if they've been following you for ages)
Make sure people who purchase get results and they will act as your cheerleaders
Everything is an experiment.
Just because sales are slow doesn't mean you are a bad entrepreneur
Make sure you delegate other things as much as possible (even if this means to your future self)
Ensure your sales copy adequately presents the offering - remember the first point - don't assume anything.
Allow people to digest the information, don't rush.
Leave posts on feed more than you think is necessary.
Don't be afraid to turn up too much. What is too much anyway?!
You are always surprised when people need to know information you've already shared so repost old content.
Remember that you love writing and you would do more of it if you weren't so scared of what might happen if you did.
Your sense of self worth does not equal your bank balance

and plenty more :)

I loved having this conversation with Heather so a massive thanks to her, and I hope you enjoy listening!

Thanks for listening!
Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x

On today's episode of Visibility Talks, I’m delighted to be joined by the amazing Mel Wiggins. Mel is a coach who works with women to encourage us to be more courageous and she's even been a guest speaker in Visible Vibes.

In this episode
We dive right into it!

How we show up in the world and how that affects what we do

How we can stop our inner critic from seizing the steering wheel when it comes to being more visible

How the stories we carry with us deeply affect how we run our business

Where we can start with being more courageous

How being more courageous is necessary to being more visible

How we need to address all aspects of ourselves to be more courageous

What is one key thing that you wish everyone knew about figuring out what works for you personally rather than just avoiding the work?

and plenty more :)

I loved having this conversation and I hope you enjoy listening!

In her own words
Living in Northern Ireland with her husband, Dave and two children, Mel has been building her coaching business from a little seed of an idea to a strong and thriving community serving hundreds of women worldwide since 2016.

After a decade of working in non-profit management and activism roles, Mel decided to pivot her career to work with women who want to be more courageous in their lives and work.

As well as practical and holistic business advice for women and female leaders, Mel also focuses on breaking down the often subconscious barriers that women face, by opening up conversations about women in business, women earning money, patriarchy, sustainable business models and embodied leadership. She is an enneagram 1, a telly addict, a restorative practitioner, podcaster and an earnest home cook.

Mel believes in the power of women and girls all over the world to shape the now and change the future and believes that we need to challenge the narratives and boundaries that hold us back - both in our culture and within ourselves.

You can find out more on her website melwiggins.com and follow her on Instagram @melwiggins.

Thanks for listening!
Please do hit the subscribe button, share this episode with your pals, tag me on Instagram if you enjoyed it - maddy.shine. If you want to find out more about working with me then do check out my website maddyshine.co.uk.

I so appreciate you listening and supporting the Visibility Talks podcast. If you enjoy this episode, please do share the link with your pals

I would be so grateful if you would take a moment to rate the show and leave a review here. They help a LOT when it comes to reaching other fabulous people like you and I read every review that comes through, so thank you!

And of course, don't forget to subscribe to the podcast so you never miss an episode!

Maddy x