14 episodes

Supercharged video marketing tips for the savvy small business owner and the modern mid-market professional. Watch Time will discuss hot topics in video marketing, interview professionals from the field, and deliver tips that you can start using today to improve your marketing and sales efforts using video. Hosted by Flex Media’s Kathie Zipp and Bill Baraona.

Watch Time Flex Media

    • Marketing

Supercharged video marketing tips for the savvy small business owner and the modern mid-market professional. Watch Time will discuss hot topics in video marketing, interview professionals from the field, and deliver tips that you can start using today to improve your marketing and sales efforts using video. Hosted by Flex Media’s Kathie Zipp and Bill Baraona.

    Marketing to Millennials and Gen Z (Episode #13)

    Marketing to Millennials and Gen Z (Episode #13)

    In this episode of Watch Time, we interview Ashley Basile Oeken, President of Engage! Cleveland. Engage Cleveland is a community engagement organization for young professionals and business/community leaders who are passionate about making Cleveland a lasting home for the next generation. We discuss how Ashley and her team market their events and services to Millennials and Gen Z. Ashley also talks about the differences between both generations and why it is important when it comes to marketing. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.

    • 49 min
    Best Practices when Creating Videos for Social Media (Episode #12)

    Best Practices when Creating Videos for Social Media (Episode #12)

    In this episode of Watch Time, we talk about things you need to consider before you press record when creating videos for social media. We will talk about the importance of a video strategy, scriptwriting, and individual considerations by social media platform. If you want to learn how to increase the success of the next video you create then this is the episode for you.We will be turning this information into a free video course in the future. If you would like access to the video as soon as it's complete then make sure to subscribe to our newsletter Flexology.Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page.Links from the episode:– Ben Amos' Youtube Video "How to Make Square Videos with Captions."–HubSpot - How to Create a Detailed Buyers Persona for your Business.  

    • 39 min
    How to Make Your Cell Phone Video More Cinematic (Episode #11)

    How to Make Your Cell Phone Video More Cinematic (Episode #11)

    In this episode of Watch Time, we interview Valerie Garrett, Flex Media's cinematographer and editor. We discuss how Val got into video production and some tips on how to get smoother and more professional-looking video with your cell phone. Val also goes in-depth for our listeners on lighting, colors, and different ways to compose shots. Make sure to check out Val's website and social media for more video inspiration as you follow her on her filmmaking journey. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.

    • 29 min
    Preparing Your Business for a Comeback Amidst a Crisis (Episode #10)

    Preparing Your Business for a Comeback Amidst a Crisis (Episode #10)

    In this episode of Watch Time, we interview Mark Nylander, Senior Marketing Advisor with 360 Marketing LLC. Mark specializes in crisis communication and discusses with us the best marketing practices companies should consider when they reopen their business in the coming months. Mark takes a deep dive and talks about what type of messaging businesses need to be creating for their customers and staff prior to starting back up. Mark wrote a blog recently on the topic, "Communication Tips During the COVID-19 Crisis," which you can check out at 360mktgllc.com. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.

    • 26 min
    How to Start and Grow a YouTube Channel (Episode #9)

    How to Start and Grow a YouTube Channel (Episode #9)

    In this episode of Watch Time, we interview Marko Zlatic, Financial YouTuber with the channel Whiteboard Finance. We discuss how Marko started his YouTube channel and was able to grow it to over 300K subscribers. Marko also gives our listeners some tips on starting and growing their own channels. If you're interested in learning more about how to start and grow a YouTube channel, Marko is starting his own how-to course. Sign up for more information about Marko's course here. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks.

    • 41 min
    Additions to IGTV for April 2020 (Episode #8.5)

    Additions to IGTV for April 2020 (Episode #8.5)

    On this Bonus episode of Watch Time, Bill Baraona talks about two updates made to Instagram TV (IGTV) by Facebook which took effect at the beginning of April 2020. These updates will change some of the information discussed in episode #8 "How to Get Started with Instagram TV." Make sure to check out this short bonus episode and learn how you can start using the new update to grow your IGTV channel. Tell us what you want to hear us discuss on an upcoming episode. Email info@flexmediacle.com with your questions and requests or feel free to direct message us on Flex Media's Facebook Page. If you want more free marketing resources, subscribe to our email list Flexology for digital marketing tips and tricks. 

    • 15 min

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