59 episodes

Looking to step away from 1:1 burnout and step into 1:many freedom? Then welcome to Well Conceived Business, hosted by Marketing and Online Business Strategist, Robyn Birkin. Whether you're just starting your small business or you're ready to scale your online business create more profit and more peace - you'll love it here, where we talk all things online courses, passive income, digital products, laid back launches, leveraged profit levers like Facebook Ads and sophisticated funnels that free up your time to wildly grow your audience.

Well Conceived Business with Robyn Birkin Well Conceived Business with Robyn Birkin

    • Business
    • 5.0 • 1 Rating

Looking to step away from 1:1 burnout and step into 1:many freedom? Then welcome to Well Conceived Business, hosted by Marketing and Online Business Strategist, Robyn Birkin. Whether you're just starting your small business or you're ready to scale your online business create more profit and more peace - you'll love it here, where we talk all things online courses, passive income, digital products, laid back launches, leveraged profit levers like Facebook Ads and sophisticated funnels that free up your time to wildly grow your audience.

    3 things I didn't do to build a six figure life coaching business

    3 things I didn't do to build a six figure life coaching business

    I built a six figure life coaching business in just six hours per week, but I didn't build it by doing all the things and being in all the places. In fact, I built it by doing just a few things, well.

    In today's episode I'm talking about 3 things I didn't do in my business. My hope is that you'll think of this through the lens of how you could be maximising your revenue and minimising your time in your business, and also, if any of these have been on your mind, give you the permission slip to drop a few balls.

    That said, in this episode I also talk about how to find a balance between doing too much and not doing enough to get traction.

    LINKS + WORK WITH ME


    Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
    Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
    Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
    Want to launch an online course? Jump on the waitlist here.
    Work with me in the Well Conceived Mastermind
    1:1 Coaching

    FOLLOW

    Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

    • 28 min
    Building powerful business relationships with Angela Henderson

    Building powerful business relationships with Angela Henderson

    It's my pleasure to welcome Angela Henderson to the podcast today - Angela is a dear friend of mine and was my coach for 18 months and held me through what was a very messy period in my life when Ross and I separated... and then got back together!



    And in my time working with Ang I had the pleasure of seeing behind the scenes into her business (and her life) and came away with one defining thought about her: girl is connected!



    But also and something that I love and wholeheartedly agree with is that Ang doesn't just jump on trends and look at just doing one or two things - she really looks at her marketing and authority efforts as one big picture, and also spend a lot of 2022 and 2023 investing and experimenting with marketing and promotions that many of us would say was out of the box.



    I even daresay that loads of what Ang does are things many business owners would say "oh I wouldn't do that" - but when business was rough for many business owners last year, I can tell you that Ang's business THRIVED.



    Let me just give you a taste of what Ang has done over the last few years...


    120 partnerships/collabs I did in 2023
    150+ podcast interviews over last few years
    16 speaking engagements locked in for 2024
    8 podcast interviews locked in for 2024
    40+ partnerships/collabs in pipeline for 2024



    Imagine doing that for your business and the kinds of relationships you'd build. So, to that end, it's my pleasure to welcome Angela Henderson to the podcast to share with us all of her wisdom around how she builds powerful business relationships.



    LINKS + WORK WITH ME


    Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
    Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
    Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
    Want to launch an online course? Jump on the waitlist here.
    Work with me in the Well Conceived Mastermind
    1:1 Coaching



    FOLLOW

    Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

    • 38 min
    Your website is costing you money (the best website builder)

    Your website is costing you money (the best website builder)

    Did you know that my entire business started because there was one day when I decided that I wanted to learn how websites were built so that I could interpret what the web developers were trying to ask my marketing team to do?



    In today's episode we're talking all things websites. I still to this day remember creating my very first website: it was on a platform called Joomla and it was sooooo bad.



    It's been a gradual process of learning about websites, bit by bit and ask any of my clients and they'll tell you - one of my favourite things to do is peek behind the hood of client websites.



    And I've now worked with almost every type of website backend from Wix to Drupal, Squarespace to Joomla, Wordpress to Shopify, and I can hands down tell you that there are great... and also not so great website builders, and, page builders.



    Tune into today's episode and I'll be sharing:


    The difference between proprietary websites and open source websites and what you need to consider
    The functionality you're missing out on with most of website and page builders on the market
    How your website might be costing you money
    My absolute favourite website and tech stack



    LINKS TO CHECKOUT


    Wordpress.org
    Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
    Thrive Theme + Page Builder



    LINKS + WORK WITH ME


    Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
    Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
    Want to launch an online course? Jump on the waitlist here.
    Work with me in the Well Conceived Mastermind
    1:1 Coaching



    FOLLOW

    Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

    • 19 min
    Navigating motherhood and business with Simone Denny.

    Navigating motherhood and business with Simone Denny.

    Today on the podcast it's my pleasure to introduce you to someone I know and have personally worked with, Simone Denny. I knew Simone through a sort of peer mastermind that I was part of - she owned at the time an online health store and I was a vegan food blogger - and we were invited to take part in a group cookbook that raised money for women navigating domestic violence and we then morphed our niches and businesses over the coming years,

    I remember feeling at a crossroads in life back in about 2017/2018. I was swamped by the guilt of motherhood and also feeling like I'd lost myself.

    I was feeling deeply lonely in early motherhood of my two young girls and that amidst motherhood, I'd really just lost myself. I had wanted my babies for so long yet here I was feeling really guilty for even considering that there might be a life outside them and that maybe... they weren't the entirety of my purpose.

    And so, I hired Simone Denny to help me reset and figure out exactly who I was and what exactly I wanted to do with my life. Helping women find their purpose is Simone's speciality and working with her was such a line in the sand moment for me.

    As someone who has worked with so so so many women who may have had their own infertility journeys, or who have the embers of starting an online business but feel somewhat lost, I wanted to get Simone on today to speak to us about how we speak up for ourselves, how we figure out who we are and what we want from the world and how we navigate the mama guilt that comes from really and truly finding meaning in the work that we're doing... that often doesn't involve our children - and how we find peace, confidence and advocacy for ourselves in this time.

    Join me for a beautiful chat to one of the most incredible life coaches I know about all things online business, finding your purpose and mama guilt.



    About Simone


    Simone Denny is a leading coach and practitioner dedicated to guiding individuals and groups through healing, empowerment and purpose. With a rich background in psychology and business from the University of Berkeley and Otago University, Simone utilizes diverse methodologies including Internal Family Systems, Life Coaching, Mind Detox Therapy, CBT, and Mindfulness. She empowers clients to cultivate deep inner transformation and uncover their true potential. 

    Simone's empowering workshops and online group coaching programs, including her signature offerings Living with Purpose and the Hatchery Membership, are designed to inspire profound personal growth. Drawing from over a decade of experience, Simone infuses her work with authenticity and compassion, creating a safe space for individuals to explore and embrace their self-awareness,  and personal growth.  Simone is a campaigner for self-discovery, emotional liberation, and discovering a life of purpose and joy.



    Find out more about Simone:

    www.simonedenny.me

    https://www.instagram.com/simonedennycoaching/

    https://www.facebook.com/simonedennycoaching

    Join Simone's Upcoming Retreat 

    https://www.simonedenny.me/byronretreat

    Free resources:

    https://www.simonedenny.me/moving-from-inner-critic-to-inner-coach

    https://www.simonedenny.me/15-powerful-questions-to-help-you-unlock-your-life-purpose

    LINKS + WORK WITH ROOBYN


    Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
    Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
    Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
    Want to launch an online course? Jump on the waitlist here.
    Work with me in the Well Conceived Mastermind
    1:1 Coaching

    FOLLOW

    Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

    • 46 min
    Auto DM's on Instagram - here's what you need to know

    Auto DM's on Instagram - here's what you need to know

    Have you ever seen an Instagram Account tell you to comment a particular word and then as soon as you do, a little DM pops into your inbox with the link? Well, today I'm diving into exactly what it is, why it's exploded recently, and the tool that helps you do this.

    If you want to swipe and get instructions for our exact setup - you have to check out our Email Explosion Toolkit at launcheasylife.com/toolkit



    LINKS + WORK WITH ME


    Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
    Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
    Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
    Want to launch an online course? Jump on the waitlist here.
    Work with me in the Well Conceived Mastermind
    1:1 Coaching

    FOLLOW

    Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin

    • 13 min
    Kartra vs Kajabi: Pros and Cons

    Kartra vs Kajabi: Pros and Cons

    In today's episode I'm sharing why I made the switch to Kartra in 2019 and now, even though I've seen behind the hood of many of the other course platforms (including Kajabi) - wouldn't change.

    Click here to get a free 30 day trial of Kartra and if you want to see all of the tools I use in my business - check out my tools and resources page here.

    LINKS + WORK WITH ME


    Free Case Study - How we got 1500 launch-ready email subscribers in 3 weeks
    Get a 30 Day Free Trial of Kartra - our Course, Email and Funnel Software
    Swipe our Manychat Setup (and our Instagram Story to Subscribers Sequences + more)
    Want to launch an online course? Jump on the waitlist here.
    Work with me in the Well Conceived Mastermind
    1:1 Coaching

    FOLLOW

    Daily tips on growing your audience, impact and revenue (without sacrificing your life): @robynbirkin 

    • 20 min

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