Working in innovation at a large company can be a great way to join the tech boom for non-techies. But what do you do when you get there?
Innovation leaders have a wide range of backgrounds. Some have deep tech expertise, and others are marketing pros. The innovation path a company has chosen determines the background of the person who'll lead it.
Learning notes:
- There are 6 paths to innovation: private, public, incremental, breakthrough, product and process.
- Breakthrough innovation is when a company asks itself: we need to do something completely different. What is that thing? How do we do it?
- Public innovation is tied to marketing and how customers see the brand.
- Private innovation doesn't leave the company's walls until it is ready to be commercialised and often comes with patent protection (think biotech businesses).
Do you have a brilliant app idea and no tech knowledge to build it? Get your FREE guide here.
Join the Tech for Non-Techies membership community. As a community member, you'll get:
- Monthly coaching with Sophia Matveeva
- Live masterclasses with global experts
- Supportive Online Community
- Library of masterclasses
- Exclusive Resources & Perks
Learn more and sign up at https://www.techfornontechies.co/membership
Say hi to Sophia on Twitter.
Following us on Facebook and Instagram will make you smarter.
Hosts & Guests
Information
- Show
- FrequencyUpdated weekly
- Published20 October 2021 at 13:13 UTC
- Length15 min
- Episode69
- RatingClean