Why Social Media Sites and Online Communities Are Distinctly Different Things Social Media Psychology Podcast

As marketers, when we see a feed, we call it a social media site. But different structure of these sites -- how they organize users and connections -- breeds drastically different mindsets for users. As brands, we need to think about our role in online communities very differently than how we participate in social media platforms. In this podcast, I spell out the differences between online communities and social media sites, and provide examples of brands that have succeeded in engaging online communities.