BLACK FRIDAY. It’s the ONE day in the entire YEAR where your audience wake up thinking they might buy something. Your only decision is, will they buy from you, or someone ese?
In this episode Veronica is reframing Black Friday into a weekend filled with opportunities for you to help more people, and dispelling the myth that you must discount your offers.
And, if you’d like Veronica’s help to create a scroll-stopping Black Friday offer and write sizzling promo copy with ease, then join us over in the FREE “Painless Offer Promo Challenge” here: https://www.facebook.com/groups/374505130537774
Advertisers have spent billions of pounds ‘teaching’ people that Black Friday is the day to buy things.
Over the past few years Black Friday has started to get negative connotations associated with it.
You want your customers to feel good about purchasing from you. If you sell something at one price all year and then discount on Black Friday it doesn’t make everyone else who paid the higher price ‘feel good’.
Black Friday can be used as a marketing opportunity in multiple ways. Such as using it as a springboard to start a promotion, test new products or to bring old products back to market.
“There are multiple, multiple ways that you can use Black Friday as an opportunity”
“You want your client to feel great about their decision to buy from you”
If you’d like Veronica’s help to create a scroll-stopping Black Friday offer and write sizzling promo copy with ease, then join her over in the FREE “Painless Offer Promo Challenge” here: https://www.facebook.com/groups/374505130537774
Access the free resources and find out more about how you can work with Veronica: https://veronicapullen.co.uk/hub
ABOUT THE HOST
Veronica Pullen is a marketing mentor who teaches introverted business owners how to generate leads and sales through Facebook – without having to force themselves to become an extrovert or pay for advertising.
She has taught her unique Mile-Deep Marketing® method to thousands of introverted business owners, helping them use their introverted traits, strategically and effectively
Connect with Veronica on Facebook: https://facebook.com/veronicampullen
See omnystudio.com/listener for privacy information.