22 episodes

WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.

WithinDigital Adapt Worldwide

    • Business
    • 4.8 • 12 Ratings

WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.

    Episode 13: Website Accessibility 101

    Episode 13: Website Accessibility 101

    In episode 13 of WithinDigital, Nick Livermore is joined by Joel Strohmeier, Senior Accessibility Consultant at Bristol Strategic UX agency, Nomensa. 

    Together they discuss...
    The fundamentals of website accessibilityCommon misconceptions about website accessibilityThe importance & impact of accessibilityHow to get started making your website more accessibleMake the business case for website accessibility 

    • 37 min
    Episode 12: Google Consent Mode 101

    Episode 12: Google Consent Mode 101

    In episode 12 of WithinDigital, Nick Livermore is joined by Adapt's own data guru, Sian Miller, to discuss Google Consent Mode - a new website measurement solution that helps businesses continue making data-driven marketing decisions, while also complying with data privacy regulations. 

    Together they discuss...
    The ins and outs of Google Consent ModeWhat GCM means for data collectionThe benefits of GCMWhy this is yet another reason to start using GA4What it means for the future of data and analytics

    • 13 min
    Episode 11: SEO in 2022

    Episode 11: SEO in 2022

    In episode 11 of WithinDigital, Nick Livermore is joined by Conductor SEO Strategy Director, Katie Greenwood, to chat about what she thinks will be the biggest SEO trends of 2022.

    In a slight twist of format, Nick asks Katie to critique Adapt's own SEO predictions, while chatting through the trends and predictions she would have chosen instead. 

    Together, they cover...
    Google's changing algorithmAI & automation in SEOConnecting PPC & SEOThe rise of voice searchVideo in SEO

    • 22 min
    Episode 10: The First-Party Data Renaissance

    Episode 10: The First-Party Data Renaissance

    In episode 10 of WithinDigital, Nick Livermore is joined by Incubeta's Head of Measurement Consultancy, Kate Jervis, to chat about the 'first-party data renaissance' of 2022.

    Data is at the heart of everything we do in marketing. And first-party data has been around for a long time. So, why in 2022 are we talking about first-party data like it's this new thing?

    Together, they cover...
    The First-Party Data RenaissanceWhy You Should be Focussing on First-Party DataWhere to Begin with First-Party Data in 2022

    • 22 min
    WithinDigital Episode 9: Travel in 2022 According to Microsoft

    WithinDigital Episode 9: Travel in 2022 According to Microsoft

    In episode 9 of WithinDigital, Nick Livermore is joined by Microsoft Client Partner Lead, Marion Gould, to chat about travel industry trends and advertising in 2022. 

    Based on Microsoft's recently published travel industry research, Nick and Marion discuss...
    What travel advertisers should take away from this researchThe key travel trends advertisers need to be aware ofWhat travel advertisers can capitalise on in 2022Marion's personal view on why 2022 is looking up for travel

    • 12 min
    WithinDigital Episode 8: The Macro Marketing Trends of 2022

    WithinDigital Episode 8: The Macro Marketing Trends of 2022

    In episode 8 of WithinDigital, Nick Livermore is joined by Adapt Managing Director, Jon Greenhalgh, to chat about the three macro trends set to define the marketing landscape in 2022. 

    So, what are those trends? 

    First up is talent and recruitment. How can agencies continue to grow against the backdrop of "The Great Resignation", and what is Adapt doing to onboard new team members?

    Secondly, Jon takes a wider look at data, privacy, and the deprecation of third-party cookies. How will the changes we've seen in 2021 impact 2022 and beyond? And where does our focus need to be going forwards? 

    Finally, Jon and Nick discuss the increasing part AI and machine learning has to plan in advertising. But what's the future, and where do we go next?

    • 18 min

Customer Reviews

4.8 out of 5
12 Ratings

12 Ratings

CraneMilward ,

Loving the new name & rebrand.

The first episode was really interesting.

Tomners ,

Dynamic duo

Lots of topical fun from these fellas

LucyLucy87 ,

Great podcast

Insightful and easy to listen to, from those who know their stuff when it comes to digital advertising. Will certainly be tuning in on a regular basis!

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