Women in Product Marketing Mary Sheehan, Sharebird

Questions covered in this episode:
 
1:32 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 
5:36 What are your roles in Bill?
9:02 Can you tell me a little bit about how you work together?
10:09 Can you actually give an example of a successful collaboration between PM and PMM at Bell? Maybe it's one of your recent launches that you have had?
15:43 How product marketing can get a seat at the table earlier in product development?
20:28 Have you ever come into organizations on either side, Kelly or Tara, where you felt like that understanding wasn't had and you had to build it from scratch. 
29:29 What are some of the ways that you can work together on potential duplicative work, which happens all the time?
32:32 What are your favorite metrics to report on?
35:54 How should AI play a role in product marketing? 
37:59 How do you achieve work life balance?
39:47 What do you think has been the one thing that's been most important for growing your career? 

Want more insights from Tara? Check out her Sharebird Profile.
Looking to connect? You can find Tara here on LinkedIn.

Want more insights from Kelly? Check out her Sharebird Profile.
Looking to connect? You can find Kelly here on LinkedIn.

Questions covered in this episode:
 
1:23 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 
3:57 What is your role like as a VP of PMM at Pinterest?
8:41 Can you talk a little bit about how you've been able to differentiate yourself from a product marketing standpoint from some of the other social giants out there?
13:44 For inbound marketing in particular, what's your approach to take all of those components to impact the product strategy?
16:19 On the outbound side do you have any frameworks for how to think about go to market?
19:09 How important are brand marketing skills for product marketers compared to analytical skills? 
21:55 When joining a new team, is it better to have the right soft skills and have to learn the hard skills of the job or vice versa?
23:46 Should product marketing decisions be data driven or more so data informed?
25:45 How do you think PMM will change over the next 5 or 10 years? 
28:40 How should AI play a role in product marketing? 
30:45 How do you achieve work life balance?
37:55 What do you think has been the one thing that's been most important for growing your career? 
39:57 What is your favorite thing about product marketing?


Want more insights from Julie? Check out her Sharebird Profile.
Looking to connect? You can find Julie here on LinkedIn.

Questions covered in this episode:
 
0:49 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 
4:40 What is your role like as a VP of PMM at Verkada?
6:58 what is the profile of a really successful product marketer that you look for?
10:25 Can you talk about that a little bit more about the overlap between product marketing and product management at your company?
15:53 As you grow, how are you thinking about that team structure and sort of adding roles, you know, that might be complimentary to product marketing as the needs really arise?
18:48 What criteria do you use to prioritize releases?
21:15 How do you decide on the right amount of detail to share and go to market materials?
23:52 What about when you actually get to the tactics that you're going to use as part of a product launch?
25:39 How do you think PMM will change over the next 5 or 10 years? 
26:52 How should AI play a role in product marketing? 
28:20 How do you achieve work life balance?
31:08 What do you think has been the one thing that's been most important for growing your career? 
33:22 What is your favorite thing about product marketing?


Want more insights from Priyanka? Check out her Sharebird Profile.
Looking to connect? You can find Priyanka here on LinkedIn.

Questions covered in this episode:
 
0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 
3:47 What is your role like at Atlassian?
8:03 How do you actually adapt messages for the right audience using different assets and channels. What's your approach?
14:11 You have mentioned publicly that you focus more on this playground mindset versus the funnel mindset. What is this all about?
22:55 How should the approach differ for product launches targeted towards large enterprises versus one for smaller startups in terms of timelines, activities and metrics?
32:27 How do you think PMM will change over the next 5 or 10 years? 
36:10 How should AI play a role in product marketing? 
39:54 How do you achieve work life balance?
42:21 What do you think has been the one thing that's been most important for growing your career? 
44:52 What is your favorite thing about product marketing?

Want more insights from Ashley? Check out her Sharebird Profile.
Looking to connect? You can find Ashley here on LinkedIn.

Questions covered in this episode:
 
1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 
4:45 What is your role like at Snowflake?
8:09 Could share some examples of messaging frameworks that you think are best in class, or how do you think about that?
12:37 When you are creating messaging, do you create persona based messaging or vertical based messaging or an all up? Or how are you kind of thinking about it? 
15:09: How do you get your teams on board with messaging?
20:47: How do you incorporate that voice of the customer into messaging positioning?
24:33 How do you think PMM will change over the next 5 or 10 years? 
25:10 How should AI play a role in product marketing? 
26:10 What do you wish you knew now that you knew back back when you were starting off in product marketing?
27:09 What do you think has been the one thing that's been most important for growing your career? 
28:53 What is your favorite thing about product marketing?


Want more insights from Alexandra? Check out her Sharebird Profile.
Looking to connect? You can find Alexandra here on LinkedIn.

Questions covered in this episode:
 
0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 
6:42 How does it look like being the CEO and founder of a consulting business?
16:05 Can you please tell us more about your article ‘primer on positioning’ and your book ‘Obviously Awesome’?
25:44 Can you talk a little bit about how that influenced your second book on the sales pitch, which is more about, you know, bringing this to life in the sales pitch?
34:18: What role should AI play in product marketing?
38:05 what do you wish you knew maybe at the beginning of your career that you wish you knew now?

Looking to connect? You can find April here on LinkedIn.