At the Wool Academy Podcast, the show's host Elisabeth van Delden, talks to one wool industry expert every week. Guests of the show are wool growers, marketing experts, retail brands, researchers and many more. The focus of the Wool Academy Podcast is to find out what is working now to be successful in wool while discussing different business, product, brand and social media strategies. You will be surprised how many wonderful stories wool has to tell.
#121 Ethical, sustainable and profitable wool production
Susan Finnigan together with her husband, son, and daughter-in-law grow fine merino wool on their sheep property Kia Ora in Australia. The farm is certified for several animal welfare and sustainability standards and their outstanding work has been recognised by several industry awards.
In this interview, Susan shares details about how she and her family grow ethical, sustainable, and profitable wool.
#120 Why Consumers Want To Know More
Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff - an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished product. In this episode, Verena Keller explains why there is an ever-growing desire to know where products came from as well as how and by whom they were made.
#119 Sustainability and Business Strategy go Hand in Hand - Interview with Ian Whiteford
Ian Whiteford is responsible for Sustainability and Compliance at the Schottish weaving company Alex Begg. In this interview, Ian Whiteford shares insights about how the company started implementing its sustainability strategy and the lessons learned on the way.
#118 How To Know If A Sheep Is Happy - Interview with Pam and Andre Christie-Smith
Pam and Andre Christie-Smith farm in 6th generation on their sheep farm Kleiheuwel Trust in South Africa. In this episode, they share insights into their everyday farm life of running a sustainable and animal welfare friendly farm. They explain how they know if their sheep are happy through good shepherding and by looking at the numbers.
#117 The Value of Improving Sheep Genetics - Interview with Mark Ferguson
Mark Ferguson is an Agricultural Geneticist specialised in sheep and other natural fibre animal breeds. Mark is also the host of the Head Shepherd podcast. On this show, Mark and Elisabeth talk sheep genetics and the importance of telling the wool story.
#116 Custodian of Land and Animals - Interview with Richard Daughertyrty
Richard Daugherty is a South African wool grower based in Australia. He and his wife Sarah and their two children farm on Balala Station west of Uralla since 2011.
Richard is highly committed to regenerative farming and ensuring hight animal welfare standards. In this episode, Richard shares his story of starting to farm merino sheep and provides insights into different aspects of his farming practices.
This episode is recorded in partnership with The Schneider Group and their Authentico Integrity Scheme.