Why Your Life Coach Marketing Isn’t Working—and How to Fix It with Veronica Romney
Whether you’re just launching your practice or ready to scale, marketing is essential—and often the most daunting part of running a coaching business. Lauren introduces guest Veronica Romney, a marketing leader with a career spanning over 16 years and notable roles, including Chief of Staff at BuzzFeed. Veronica brings a unique perspective on marketing as a tool for empowerment and authentic connection, and in this episode, she breaks down the top five mistakes coaches make in their marketing. For coaches feeling overwhelmed by marketing or unsure where to start, Veronica's insights on ethical persuasion, storytelling, and client-first language are game-changers. They discuss the importance of relationship-building, creating client-centered content, and understanding that mastery in marketing is about meaningful engagement, not perfection. Whether you're a new coach or looking to elevate your business, Veronica’s strategies can empower you to serve authentically, attract clients, and build a fulfilling, prosperous coaching business. Get ready for a mindset shift as Veronica reveals how effective marketing can feel effortless and empowering, allowing you to serve your clients authentically and attract those who need your expertise. Find out more about Veronica Romney at www.veronicaromney.com Find out more about Lauren Brollier Newton and the Brave Thinking Institute at www.bravethinkinginstitute.com/coach-certification Key TakeawaysMarket the Transformation, Not the Method – Focus your messaging on the life-changing benefits your clients will gain, such as better relationships, confidence, or clarity, rather than explaining the process.Start with One Platform and Master It – Identify the platform where your audience spends the most time, and commit to it. Consistency and familiarity are more effective than being sporadic across multiple channels.Lead Your Marketing Vision – When hiring support, remember that they are there to assist, not set your strategy. Clearly communicate your vision and goals, so your brand remains aligned with your unique values.Patience with Proven Strategies – Give each strategy enough time to succeed and avoid switching tactics too quickly. Marketing requires persistence to build credibility and client trust.Use Stories to Build Connection and Trust – Storytelling, whether from your own journey or client successes, creates a memorable and emotional connection that engages prospective clients and makes them feel seen and understood. Ready to build your dream coaching career? Join Lauren Brollier Newton in the Life Coach Accelerator, a free, 5-day challenge crafted for both aspiring and experienced coaches who want to elevate their practice. You’ll discover your true purpose, define the clients you’re meant to serve, and learn essential steps for a successful coaching business. From avoiding common blocks to setting prices confidently, the Life Coach Accelerator is a powerful way to kickstart your career and make a meaningful impact. Take the first step toward your abundant coaching career today—join the challenge now!
