3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes

Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy!

Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was born. 

Since launching three years ago, Kulfi was accepted into the Sephora Accelerate program, launched exclusively at Sephora, and now sells one of their bestselling Kajal eyeliners every five minutes. Wild!

In this conversation Priyanka shares her learnings in building and scaling super quickly, what founders aiming for Sephora should know, the content strategy that keeps them going viral, and how she’s scaled her team without a ton of full time hires. 

LINKS

• Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com
• Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
• Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com
• Become a Business Bestie subscriber: bestie.femalefounderworld.com
• Check out Priyanka’s business: https://kulfibeauty.com/
• Priyanka’s PR agency recommendation: https://www.goodapplepr.com/
• Priyanka’s operations agency recommendation: https://www.haecpg.com/
• Priyanka’s brand design agency recommendation: https://superspicy.com/
• Priyanka’s beauty consulting agency recommendation: https://viewfrom32.com/
• Priyanka’s beauty publication recommendations: https://www.beautyindependent.com/, https://www.businessoffashion.com/topics/beauty/