Female Founder World

Female Founder World
Female Founder World

Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

  1. 3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes

    6 JAN

    3 Years Ago No One Knew Her Makeup Brand. Now 1 Eyeliner Sells Every 4 Minutes

    Priyanka Ganjoo is on the Female Founder World podcast with Jasmine Garnsworthy! Priyanka is the founder of Kulfi Beauty, the first-ever South Asian-owned beauty brand to join Sephora shelves. After building a career in the beauty industry, Priyanka saw first hand how underrepresented South Asian communities were in beauty. She sought to create the brand she wished existed, and Kulfi beauty was born.  Since launching three years ago, Kulfi was accepted into the Sephora Accelerate program, launched exclusively at Sephora, and now sells one of their bestselling Kajal eyeliners every five minutes. Wild! In this conversation Priyanka shares her learnings in building and scaling super quickly, what founders aiming for Sephora should know, the content strategy that keeps them going viral, and how she’s scaled her team without a ton of full time hires.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Priyanka’s business: https://kulfibeauty.com/ Priyanka’s PR agency recommendation: https://www.goodapplepr.com/ Priyanka’s operations agency recommendation: https://www.haecpg.com/ Priyanka’s brand design agency recommendation: https://superspicy.com/ Priyanka’s beauty consulting agency recommendation: https://viewfrom32.com/ Priyanka’s beauty publication recommendations: https://www.beautyindependent.com/, https://www.businessoffashion.com/topics/beauty/

    39 min
  2. Part 2: This Creator Strategy Delivered 800% Growth - With Ali Kriegsman

    4 JAN

    Part 2: This Creator Strategy Delivered 800% Growth - With Ali Kriegsman

    This is the second part of Ali Kriegsman's convo on the Female Founder World podcast with Jasmine Garnsworthy! Ali is the co-founder of Bulletin, the acquired venture-backed retail tech company and the author of How to Build a Goddamn Empire. She's been on the Forbes 30 Under 30 list and was named one of "The Most Creative People in Business" by Fast Company. After selling her company Ali has been supporting the coolest startups scale their businesses, flexing her major marketing and sales skills. In this second part of our convo with Ali, she's deep diving on why retailers aren't taking your products or why customers aren't buying your products, and what you can do with a real-world example from our community.  LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Ali's book, How to Build a Goddamn Empire: https://www.amazon.ca/How-Build-Goddamn-Empire-High-Tech/dp/1419742906 Ali's site analytics tool recommendation: https://www.luckyorange.com/ Ali's book recommendation for gaining customer insights, The Mom Test: https://www.amazon.ca/Mom-Test-customers-business-everyone/dp/1492180742 Ali's creator reccomendation: https://tealswan.com/selfhealing-a/?gc_id=21387257672&gad_source=1&gclid=CjwKCAiApsm7BhBZEiwAvIu2X6JlTl83hZsveW-Qs-NhLflJvD3Cg9du8eCkwJJDsDtuYyxVdMGUixoCyzMQAvD_BwE

    28 min
  3. The Moment Sam Coxe Quit Her Law Career to Start a Business

    02/12/2024

    The Moment Sam Coxe Quit Her Law Career to Start a Business

    Samantha Coxe is on the Female Founder World podcast with Jasmine Garnsworthy! Samantha is the founder and CEO of Flaus, the company making flossing cool and easy. After a painful and expensive trip to the dentist, Samantha started looking for an electric flosser to compliment her fave electric toothbrush. Nothing existed and she knew there was a huge gap in this market, so she created the world’s first electric flosser. Samantha was working as a lawyer, and for nearly two years she stayed working as a lawyer to fund Flaus. When they finally launched, Flaus did $1M in their first year, and have gone on to raise over $4M. It wasn't all that easy, though—Samantha has dealt with tons of faulty production runs, dealing with copycats, and even losing a co-founder.  In this episode she's spilling all the tea on the serious grind the electronic consumer hardware industry is, but she shares tons of resources that have helped her navigate the grind. LINKS Get 25% OFF your first VistaPrint order using the code FFW25 at checkout: https://www.vistaprint.com Get up to 50% off custom holiday cards, wall calendars, and more at VistaPrint.com with the code HOLIDAY50: www.vistaprint.com Sign up for Retail Bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp Get the Female Founder World resource roundup https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Samantha’s business: ​​https://goflaus.com/ Universal Favourite - Samantha's branding agency: https://universalfavourite.com.au/ Rainfactory - Samantha's crowdfunding agency: https://www.rainfactory.com/ Doris Dev NYC - Samantha'a product design agency: https://www.doris.dev/ Lunar Solar Group - Samantha's growth marketing agency: https://lunarsolargroup.com/ Crush - Samantha's Amazon agency: https://www.crushamazon.com/ KnoCommerce - Samantha's post-purchase survey tool: https://knocommerce.com/ 1-800-D2C - Samantha's email resource: https://www.1800d2c.com/

    1h 5m

About

Learn how to start and scale-up a business directly from real-world entrepreneurs as host Jasmine Garnsworthy draws out the most actionable and helpful advice and stories. Through solo episodes and interviews, you'll walk away with resources and actionable steps to implement in your own business today.

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