Ep #13: How LoveLocal got their Cost of Customer Acquisition down to Zero 🤯
Most marketers depend on ads to drive sales.
Whether it be through Facebook, Google or LinkedIn.
Because your goal is to stop a user dead on their scroll, and convince them that your product is worth their time.
It’s a tough sell. They may not be looking for what you’re trying to “push” them into.
But, word of mouth gets rid of that very problem. It establishes immediate trust in your prospective users.
But how do you build marketing strategies that encourage word of mouth?
To figure this out, we spoke to Akanksha Hazari. She’s the founder and CEO of LoveLocal.
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To learn more about Rocketium's suite of Creative Process Automation Products, visit us at our website 🚀 About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.
Follow Akanksha on LinkedIn
Check out LoveLocal website Website
Information
- Show
- FrequencyUpdated weekly
- Published17 February 2022 at 06:08 UTC
- Length15 min
- RatingClean