Innovative Business Models in Healthcare: Lessons from Amazon and Costco

Asim Saeed, CEO of Amenities Health, discusses the importance of focusing on the fundamentals of healthcare before leveraging fancy technologies. He emphasizes the need for healthcare systems to prioritize new patient and current patient services, improve accessibility, and enhance the patient experience through empathy, convenience, and care.

Asim stresses the importance of addressing core patient pain points before implementing advanced technologies in healthcare. Health systems should focus on making it easy for patients to transact, enhance customer acquisition, and adapt to changing dynamics in the industry. By offering memberships with benefits like no-surprise billing, transparent pricing, and satisfaction guarantees, healthcare providers can improve patient experiences and loyalty.

Key Moments

Introduction

• Asim Saeed emphasizes the importance of focusing on the fundamentals in healthcare before diving into fancy technology.
• Health care systems need to prioritize new patient and current patient services to ensure accessibility and convenience.
• The conversation shifts towards competing on patient experience rather than traditional quality metrics.

Amenities Health and Asim Saeed’s Background

• Asim Saeed founded Amenities Health, a digital membership platform to help health systems acquire new patients and improve engagement.
• Asim’s experience spans clinical work, consulting, and entrepreneurship, with a focus on digital health innovation.
• The discussion highlights the need for innovative healthcare models and the importance of addressing pain points in the industry.

Patient-Centric Approach in Healthcare

• Asim stresses the significance of addressing patient pain points, such as the inability to easily find and book doctor appointments online.
• Healthcare providers should focus on making it easy for patients to transact with them and prioritize customer acquisition and growth.
• The conversation delves into the changing dynamics in healthcare and the need for health systems to adapt to consumer preferences and enhance the patient experience.

Membership Models in Healthcare

• Asim discusses the potential of membership models in healthcare, drawing parallels with successful membership programs like Amazon Prime and Costco.
• The benefits of offering memberships that address core patient pain points, such as no surprise billing, transparent pricing, and satisfaction guarantees.
• The discussion highlights the financial benefits for healthcare providers in adopting consumer-oriented business models centered around memberships.

Enhancing Patient Experiences with Digital Interfaces

• The conversation explores the limitations of EMRs in providing a user-friendly patient experience and the need for consumer-oriented digital interfaces.
• Asim emphasizes the importance of modern consumer experiences in healthcare, focusing on features like provider search, scheduling, and transparency.
• The discussion underscores the potential impact of improving patient interfaces on overall healthcare delivery and patient satisfaction.