SERP’s Up | Is the c-suite any place for an SEO?

Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary. 

How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite. 

Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds. 

It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast. 

Key Segments: 

[00:02:07] What's On This Episode of SERP's Up? 

[00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom?

[00:18:03] Focus Topic Guest: Craig Dunham

[00:23:54] Going, Going,... Google!

[00:31:18] Snappy News

[00:34:37] Follow of the Week: Michelle Robbins

Hosts, Guests, & Featured People:

Crystal Carter

Mordy Oberstein

Craig Dunham

Michelle Robbins

Resources:

Wix SEO Learning Hub

Lumar 

Enterprise SEO Tips 

News: 

Google Unwraps February 2023 Product Reviews Update With Language Support

Building the New Bing

LinkedIn Introduces SEO Tools For Articles