37 min
SERP’s Up | Is the c-suite any place for an SEO? SERP's Up SEO Podcast
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- Marketing
Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary.
How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite.
Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds.
It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast.
Key Segments:
[00:02:07] What's On This Episode of SERP's Up?
[00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom?
[00:18:03] Focus Topic Guest: Craig Dunham
[00:23:54] Going, Going,... Google!
[00:31:18] Snappy News
[00:34:37] Follow of the Week: Michelle Robbins
Hosts, Guests, & Featured People:
Crystal Carter
Mordy Oberstein
Craig Dunham
Michelle Robbins
Resources:
Wix SEO Learning Hub
Lumar
Enterprise SEO Tips
News:
Google Unwraps February 2023 Product Reviews Update With Language Support
Building the New Bing
LinkedIn Introduces SEO Tools For Articles
Do you need to show the value of your SEO work to executives? Often that’s the case and it can be a bit overwhelming if not scary.
How should SEOs communicate their business contributions to the C-suite? Which SEO reports should be front and center when presenting to the C-suite and which ones can be appendicized? Hosts Crystal Carter and Mordy Oberstein share how you can be successful in showcasing the value of your SEO work to the c-suite.
Guest, Craig Dunham, CEO at Lumar, offers his take on an SEOs interacting with the C-suite and board and why it’s best not to go too far in the data weeds.
It’s time to talk SEO and the C-suite on this episode of the SERP’s Up SEO podcast.
Key Segments:
[00:02:07] What's On This Episode of SERP's Up?
[00:02:53] Focus Topic of the Week: Does SEO Belong in the Boardroom?
[00:18:03] Focus Topic Guest: Craig Dunham
[00:23:54] Going, Going,... Google!
[00:31:18] Snappy News
[00:34:37] Follow of the Week: Michelle Robbins
Hosts, Guests, & Featured People:
Crystal Carter
Mordy Oberstein
Craig Dunham
Michelle Robbins
Resources:
Wix SEO Learning Hub
Lumar
Enterprise SEO Tips
News:
Google Unwraps February 2023 Product Reviews Update With Language Support
Building the New Bing
LinkedIn Introduces SEO Tools For Articles
37 min