Business of Aesthetics Podcast Show Business of Aesthetics

In this episode, Ryan Davies interviews Brit Costa, the founder of Macromedspa and the Princeton Co. They discuss Brit's philosophy on aesthetic businesses, including redefining beauty standards, creating an empowering space for patients, and prioritizing patient well-being over profit margins. Britt emphasizes the importance of building relationships with patients, avoiding upselling, and treating each individual with respect and inclusiveness. She also shares her vision for the future of the aesthetics industry, focusing on natural treatments and putting the patient's needs first.
Listeners will gain valuable tips on improving consultation techniques, personalizing services, and fostering long-term patient loyalty. Tune in to learn how to optimize your practice and thrive in the competitive aesthetics landscape.

In this episode, we welcome our guest expert for this week, Jordyn Harman, an advanced registered nurse practitioner, as she sits down with us for a discussion about the journey of establishing aesthetic membership plans. Jordyn shares her experience of starting her own business and the creative ways she has been able to provide high-quality healthcare services to her community.

In this episode, host Ryan Davies interviews guest Nikki Plourde, a family medicine nurse practitioner specializing in weight management.

They discuss the use of semaglutide for weight loss and the importance of a comprehensive approach to weight management.

Nikki emphasizes the need for in-person evaluations, personalized treatment plans, and ongoing monitoring. She also addresses the affordability and accessibility of weight management treatments and the role of education in setting realistic expectations for patients.

Nikki also shares her insights on the future of weight management, including the potential for new medications and a shift towards body composition scales.

Host Ryan Davies welcomes guest Naren Arulrajah for a discussion on NAP consistency, a critical factor for local SEO, especially for aesthetic practices. NAP stands for Name, Address, and Phone Number, and keeping it consistent across online listings is crucial for good search engine ranking and building trust with potential patients.
The discussion highlights the negative consequences of inconsistent NAP, including increased marketing costs and a lack of patient trust. It also offers solutions, like regularly monitoring and verifying NAP information and potentially seeking professional help to manage and optimize NAP profiles.

Dr. Heather Rogers, dermatologist, surgeon, and co-founder of Modern Dermatology, discusses the importance of elevating patient experience strategies for growth and patient satisfaction. She emphasizes the need for a white-glove, boutique experience in dermatology, where patients feel valued and cared for.

Dr. Larry Green discusses the importance of expertise in the field of dermatology and aesthetics and the rise of unqualified practitioners. He highlights the risks and complications that can arise from receiving treatments from unlicensed and improperly trained individuals. Dr. Green shares his journey and advocacy for patient safety, including his efforts to create regulations in his home state of Maryland. He emphasizes the need for collaboration within the industry to promote excellence and patient safety.