Google’s PMax, Looking Back at 2022, and Predicting AdTech Trends for 2023

Anand and Kavita end 2022 with all that’s ‘buzzin’ in the world of AdTech. From trendsetters to gamechangers, they break down important events that’s going to change how we interact with ads. 

⚡️Google’s Latest Newsmaker—Google PMax 

⚡️How Broadcasters and Content Creators Can Ride the CTV Wave

⚡️Top Trends and Events in 2023 That Will Impact AdTech

You read our whitepaper on AdTech trends for 2023 here

Personalities referred:

• Peter Kafka on Avatar
• Paul Gubbins on how to read the CTV shift
• Ciarán O'Kane on Apple’s ad opportunities
• Evan Shapiro on Apple’s AdTech, Microsoft's moves, Google’s Television and more
• Scott Messer On 2023 in Publishing and AdTech
• Shaan Puri on Facebook bouncing back and TikTok Ban in the US

Brands referred:

👉Google

👉 Microsoft

👉 The Trade Desk

👉Facebook

👉Amazon

👉TikTok

👉Walmart

👉Kroger

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