Toku McCree on Building Genuine Client Relationships
In our work, there’s often pressure to focus on getting results, closing deals, or following scripts that can feel transactional or impersonal. But for those of us who value genuine connection, this approach often feels misaligned, leaving us questioning how we can serve others in a way that’s true to our values and leads to more meaningful impact. This week, I’m thrilled to welcome Toku McCree, a close friend, coach, and someone who has redefined the way we think about client relationships. Toku’s background as a Zen practitioner and coach led him to develop a unique approach to building connections with clients—one that centers around authenticity, respect, and integrity. His upcoming book, Coaching Beyond Yes and No, dives into the power of a values-driven approach in fostering lasting client relationships. In this episode, Toku shares his philosophy on creating client relationships that go beyond “yes” or “no.” Instead of relying on tactics or pressure, he shows us how to use openness and sincerity to build trust and deepen connections. Toku’s insights reveal how shifting our perspective can transform the way we interact with clients, leading to more fulfilling and enduring relationships. Tune in as we explore how to bring our true selves into our work and create client relationships that reflect our deepest values. Topics CoveredThe concept of values-driven client relationshipsMoving beyond transactional sales to create genuine connectionsToku’s journey from Zen student to transformative coachBuilding trust and authenticity in client interactionsHow to approach client relationships with integrity and respectShifting from sales tactics to values-based conversationsOvercoming the fear of selling by focusing on serviceTechniques for fostering deeper, lasting client relationshipsToku’s philosophy on collaborative, life-changing conversationsCreating meaningful impact through authenticity in coaching TranscriptYou can find the transcript on the episode's web page by clicking here. Toku's Bio & ResourcesToku McCree is a distinguished executive coach, speaker, and writer, celebrated for his one-of-a-kind combination of ancient wisdom and modern psychology. His life journey weaves an extraordinary tapestry of diverse experiences, contributing to a profound understanding of human nature and personal growth. With a degree in philosophy from George Washington University, to eight years working in the entertainment business alongside record labels and award-winning artists, to over two years dedicated to training as a Zen monk, Toku's multifaceted expertise fuels his approach to coaching. Today, he leverages this unique blend of academic, spiritual, and professional experiences to empower others on their paths of self-discovery and personal growth, making him a leading figure in the field. Coaching: ceo.unexecutive.comCoaching MBA: coachingmba.co/mastermind Explore Zen HabitsZen Habits Blog Fearless Living Academy Fearless Mastery Coaching with Leo Connect with Leoa...
