That Amazon Ads Podcast Stephen Noch and Andrew Bailiff
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- Business
There are "best practices" and there are practices that get best results.
We're here to teach you the latter.
We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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How to Determine Your Target ACOS in Amazon PPC
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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CHAPTERS:
00:00 Introduction
02:53 Why Target ACOS Matters
04:30 The Key to Breakeven ACOS: Pre-Ad Profit Per Sale
16:59 The Nuances in Vendor Central
21:17 What to Consider with Target ACOS
23:31 The Strategy Behind Breakeven Advertising on Amazon
24:52 Diving Deeper into Advertising Strategies and Tactics
25:23 Understanding and Setting Target ACoS
27:37 Tactical Insights on Brand Defense and Keyword Targeting
30:55 Strategic Considerations for Ranking Keywords and Investment Levels
46:24 Final Thoughts on Target ACoS and Strategic Advertising
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
How Often Should You Optimize Bids on Amazon PPC?
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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00:00 Introduction
02:21 Optimizing Bids: How Often Should You Do It?
03:17 The Nuances of Bid Optimization
12:20 Understanding Optimization Frequency and Its Impact
16:55 The Importance of Timing and Time Frames in Bid Optimization
21:38 Special Considerations for New Campaigns and High AOV Products
32:54 The Philosophy of Doing Nothing: When Not to Optimize
38:00 Closing Thoughts
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Understanding Amazon Vendor Central Dynamics with Josh Cowan
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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Today, we’re diving into the world of Vendor Central with former Vendor Manager and true expert, Josh Cowan.
We’ll be discussing many of the challenges facing Amazon Vendors and provide some thoughts on when it might be time to make the switch from Vendor to Seller.
▶️ Connect with Josh:
LinkedIn: https://www.linkedin.com/in/joshuatcowan/
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Should You Be Running TikTok Ads? The Opportunities and Risks for Amazon Brands with Eric Martindale
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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Get ready to dive deep into the world of TikTok ads with Eric Martindale, founder and CEO of Elite Commerce Group.
Explore the benefits, challenges, and strategic approaches to utilizing TikTok for brand growth. From privacy concerns to the vibrant user engagement on the platform, you’ll gain valuable insights into navigating TikTok's ad ecosystem and how to make TikTok ads work for your brand.
CHAPTERS:
0:00 - Introduction
2:10 - Demystifying TikTok Ads and User Engagement
5:45 - TikTok's Privacy Concerns and Market Dynamics
8:30 - Eric Martindale's Journey from Marine Corps to E-Commerce
12:55 - Transitioning to TikTok and Understanding TikTok Shop
16:20 - Strategic Approaches to TikTok Creative Content
19:00 - Insights on Driving Sales through TikTok Ads
22:30 - Eric Martindale's Thoughts on Future Marketing Trends
25:45 - Exploring Omni-Channel Marketing Strategies
28:10 - Closing Remarks and Eric’s Contact Information
▶️ Connect with Eric:
LinkedIn: https://www.linkedin.com/in/eric-martindale-amazonagency/
Elite Commerce Group: https://www.elitecommercegroup.com/
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
The BEST Way to Optimize Campaign Placements for Sponsored Products & Sponsored Brands in Amazon PPC
Get our FREE Amazon PPC bid optimizer!
Join our FREE Discord community of Amazon PPC managers.
Sign up for That Amazon Ads Masterclass!
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We’ve covered this topic before… and we’re doing it again.
And we're doing it BETTER.
We’ve refined our formulas (formulae?) and built out the strategy for Sponsored Brand placements so that YOU can take your ads to the next level.
Get the Campaign Placement Calculator here!
CHAPTERS:
00:00 - Introduction
03:01 - Sponsored Products Campaign Placement Calculator
05:58 - Grouping Campaigns Together for Better Data
07:20 - Always Have One Sponsored Products Placement at 0%
10:39 - Difference and Caveats for Sponsored Brands Placements
16:58 - How to Calculate Campaign Placement Adjustments for Sponsored Brands
29:10 - The BIG Mistake Others Make with Campaign Placements and Bids
33:20 - Final Thoughts
🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
How to Make Better Amazon Video Ads that Grow Sales on Amazon PPC with Luke Melrose
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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Today we’re answering the question: “What makes a good video ad?”
With Amazon increasing the opportunity for videos, both on- and off-platform, getting your video right is more important than ever before.
Luke Melrose, creative director and video ad specialist, guides us through the following key points:
1️⃣ Common mistakes with video ads
2️⃣ Matching the video content to the customer’s journey and stage of the funnel
3️⃣ Measuring and improving video ad performance
▶️ Connect with Luke:
LinkedIn: https://www.linkedin.com/in/lukemelrose/
Luke’s YouTube: https://www.youtube.com/channel/UCO-TEIwZ1YdtJq6QpSbjAqQ
🔗Connect with Stephen & Andrew on LinkedIn:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness