Talking Ad Strategies, Monetisation, and Ad Tech with PhonePe’s Shivani Srivastava
🚀 Season 6, Episode 6: In this episode, Kavita Shenoy (CEO, Voiro) hosts Shivani Srivastava (Head of PhonePe Ads) to explore the innovative ad strategies and the journey of building a robust ad monetisation business at PhonePe. They delve into the challenges, successes, and future prospects of the ad tech industry.
Key Highlights:
1 - Journey at PhonePe:
- Insights into PhonePe’s evolution from 2016 to present.
- Building blocks of PhonePe's ad business.
- Initial challenges and milestones in ad monetisation.
2 - Unique Ad Formats and Strategies:
- Introduction of scratch cards and rewards.
- Display ad assets and their integration without disrupting user experience.
- Innovative ad formats like sponsored icons.
3 - Programmatic Advertising:
- Experience with programmatic advertising and its impact.
- Challenges and opportunities in scaling programmatic ads.
4 - Future of Ad Monetisation:
- Upcoming products and features in PhonePe’s ad portfolio.
- Trends in the Indian ad tech market and PhonePe’s role.
- PhonePe’s strategy for long-term growth and profitability in ad tech.
Takeaways:
- Effective use of data analytics for ad inventory management.
- Balancing user experience with ad placements.
- The importance of innovation and adapting to market needs in ad tech.
👉 Learn about Voiro: https://voiro.com
👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro
👉 Follow us on Twitter: https://twitter.com/VoiroTech
CC: PhonePe, Mu Sigma, ISB (Indian School of Business), Paytm, Google, Meta, Instagram, TikTok, Flipkart, Amazon, Netflix, Swiggy, MPL (Mobile Premier League), Zomato
#voiropodcast #adtech #advertising #digitalmarketing #admonetization #programmaticads #fintech #PhonePe #Voiro
Information
- Show
- FrequencyUpdated weekly
- Published6 June 2024 at 07:00 UTC
- Length41 min
- Season6
- Episode6
- RatingClean