Talking Ad Strategies, Monetisation, and Ad Tech with PhonePe’s Shivani Srivastava

🚀 Season 6, Episode 6: In this episode, Kavita Shenoy (CEO, Voiro) hosts Shivani Srivastava (Head of PhonePe Ads) to explore the innovative ad strategies and the journey of building a robust ad monetisation business at PhonePe. They delve into the challenges, successes, and future prospects of the ad tech industry.

Key Highlights:

1 - Journey at PhonePe:

• Insights into PhonePe’s evolution from 2016 to present.
• Building blocks of PhonePe's ad business.
• Initial challenges and milestones in ad monetisation.

2 - Unique Ad Formats and Strategies:

• Introduction of scratch cards and rewards.
• Display ad assets and their integration without disrupting user experience.
• Innovative ad formats like sponsored icons.

3 - Programmatic Advertising:

• Experience with programmatic advertising and its impact.
• Challenges and opportunities in scaling programmatic ads.

4 - Future of Ad Monetisation:

• Upcoming products and features in PhonePe’s ad portfolio.
• Trends in the Indian ad tech market and PhonePe’s role.
• PhonePe’s strategy for long-term growth and profitability in ad tech.

Takeaways:

• Effective use of data analytics for ad inventory management.
• Balancing user experience with ad placements.
• The importance of innovation and adapting to market needs in ad tech.

👉 Learn about Voiro: https://voiro.com 

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast

👉 Follow us on LinkedIn: https://in.linkedin.com/company/voiro

👉 Follow us on Twitter: https://twitter.com/VoiroTech

CC: PhonePe, Mu Sigma, ISB (Indian School of Business), Paytm, Google, Meta, Instagram, TikTok, Flipkart, Amazon, Netflix, Swiggy, MPL (Mobile Premier League), Zomato

#voiropodcast #adtech #advertising #digitalmarketing #admonetization #programmaticads #fintech #PhonePe #Voiro