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Welcome to the latest episode on the Defocus Media Podcast, where we embark on a captivating journey through the eyes of a family steeped in the world of optics for four generations with Daniel Brunson. Join Dr. Darryl Glover as he converses with Daniel Brunson of Hicks Brunson Eyewear, exploring the remarkable saga of a business that’s not only a testament to enduring family legacy but also a beacon of innovation in the optical industry. In this episode, we dive into the intricate art of optical brand building over decades, the strategic introduction of indie eyewear, and the transformative power of unique retail experiences.







Daniel Brunson, President Hicks Brunson







Daniel Brunson shares insider strategies for hosting impactful trunk shows and harnessing the power of video marketing to connect with clients globally. Tune in to uncover the secrets behind maintaining relevancy and success through changing times and technologies, ensuring a legacy that looks as clear as its vision. This episode is a must-listen for anyone intrigued by the blend of rich history and forward-thinking business strategy in the ever-evolving world of eye care.















Table of ContentsOptical Success with Daniel BrunsonMastering the Art of Brand Building in Eye CareThe Power of Independent EyewearTransforming Trunk Shows into Patient Conversion OpportunitiesHow Eye Care Professionals Connect with Patients in the Digital Age







Optical Success with Daniel Brunson







Dr. Darryl Glover:







I’m super excited to have this conversation with you. Today, we’re diving into something incredible—four generations of optical success. Yes, that’s right, four generations! It’s a real game-changer, isn’t it? The world of eye care and optics is just ingrained in your DNA from birth. I can’t wait to delve into this with you. But first, for those who might not be familiar with your background, could you share a bit about where you’re from, where you work, and your role as president?







Daniel Brunson:







Absolutely, Dr. Glover. Our company is called Hicks Brunson Eyewear, and we’re proud to be a four-generation family business founded by my great-grandfather. There’s a fun fact about his name—his first name was Hicks, which often leads people to think Hicks and Brunson were two separate founders, but it was just him, Hicks Brunson. He started as an organized optician in the 1930s and 1940s, working for American Optical at one of their dispensaries. Eventually, he bought out the location he managed, laying the foundation for what would become Hicks Brunson Eyewear.







We’re now the oldest optical store in Tulsa, Oklahoma, and we’re proud of our rich history. My great grandfather was a Shriner, known for their significant community work, especially in aiding child burn victims. Following in the family tradition of community service, my grandfather was a Rotarian, and I’ve been heavily involved with Rotary here in Tulsa for many years. It’s been a privilege to apprentice under my grandfather, who himself was trained by innovators like a href="https://www.thecontactlensmuseum.org/kevin-tuohy.html" target="_blank" data-type="link" data-id="https://www.thecontactlensmuseum.

In this episode of the 2020 podcast by Dr. Harbor Sian, they explore the unexpected parallels between slot machines and the eye care industry. Andrew Burke, CEO of Bluberi Gaming, shares his transition from private equity to revitalizing a struggling gaming company, now generating millions in annual sales. Discover how Andrew’s experiences in business growth and resilience could illuminate new strategies for elevating your eye care clinic. Tune in to gain inspiration and insights from the youngest CEO in the casino gaming industry.

The Depth Perception Podcast returns with a new episode titled “Generations.” In this engaging discussion, the hosts delve into their own generational identities and examine the distinctions between various age groups, particularly millennials and Gen Z. They discuss differences in communication styles, learning preferences, and workplace values. Highlighting how the younger generations have been molded by their early exposure to technology and constant access to information, the hosts explore how this influences their learning and problem-solving techniques. Additionally, they consider the growing emphasis on mental health and the importance of achieving a work-life balance, especially pertinent to millennials and Gen Z. The episode also addresses the conflicts that can arise from traditional versus progressive mindsets in the workplace, underscoring the need for empathy and open-mindedness in intergenerational collaborations.

Dr. Claudine Courey rejoins the podcast to explore the concept of CLEAN BEAUTY.The episode delves into aesthetic procedures and cosmetic usage in the eye area, emphasizing the growing concern over the potential risks associated with popular treatments like eyelash extensions. Given the trend towards using products that could be detrimental, it’s essential for Eye Care Professionals (ECPs) to feel equipped to talk about how these practices affect ocular health.







Dr. Courey outlines effective strategies for initiating these conversations and discusses the significance of such discussions for both the wellbeing of the patient and the advancement of the eye care field.

Optometrists play a pivotal role in the rapidly evolving field of medical optometry, which is dedicated to advancing eye health and vision care through the integration of technology and healthcare policies. Unlike many optometry education groups focusing solely on specific aspects of practice growth, Dr. Kyle Klute takes a holistic approach to developing a thriving medical optometry practice that encompasses crucial elements such as ocular disease management, appropriate billing and coding, and the integration of vision and medical insurance. Dr. Kyle Klute, an experienced optometrist with a wealth of knowledge in medical optometry, shares his top three tips for building a successful medical optometry practice.







Dr. Kyle Klute, Founder and Lead Optometrist of Good Life Eyecare and Eyecode Education Consultant







Below is a transcript of the podcast interview. Please note that the transcript has been slightly modified for clarity and brevity, ensuring a smoother reading experience while retaining the essence and integrity of the original conversation.







What Is Covered:Dr. Kyle Klute’s Journey in EyecareCultivating a Culture of Care in OptometryMedical Optometry Tip #1: Ocular Disease ManagementMedical Optometry Tip #2: Integration of Vision and Medical Insurance MindsetMedical Optometry Tip #3: Navigating the Complexities of Billing and CodingEmpowering Practices with Eyecode Education







Dr. Kyle Klute’s Journey in Eyecare







Dr. Darryl Glover:







Before we dive in, I like to get to know my guests. Could you share your background, family, where you’re from, your education, and maybe a fun fact? We love fun facts.







Dr. Kyle Klute:







Of course, I’ve got an engaging, fun fact for you. Starting with the basics, I’m a farm kid from central Nebraska, a small town of 400 people. My high school class had just 16 graduates. I attended the University of Nebraska for my undergraduate studies, majoring in meteorology and climatology. Yes, it was quite a shift in career paths for me. I even chased storms and have seen my fair share of tornadoes.







However, my career trajectory shifted when a close family friend, who owned a private practice in Lincoln, Nebraska, introduced me to optometry. I worked as an optician before attending the Illinois College of Optometry and then completed a residency at a VA hospital in Battle Creek, Michigan. My initial goal post-residency was to focus on medical optometry, avoiding basic refractive care as much as possible. However, over time, my approach evolved. I now own two practices, Good Life Eyecare, one in West Omaha and another in a small town in Iowa, focusing on comprehensive care and embracing the full...

JR Smith, the newest member of Team Oakley, shares family, golf, and partnership with Oakley. This former professional basketball player, who re-enrolled in college at 36 to pursue his passions for golf and education, exemplifies the power of ambition and resilience. Beyond his athletic and academic pursuits, Smith’s journey is marked by a deep understanding of eye health’s critical role in achieving excellence in sports and life. His collaboration with Oakley underscores a mutual dedication to enhancing vision protection and performance for athletes worldwide. Moreover, Smith’s impact extends into his community, where he actively engages in initiatives that inspire and support young athletes to chase their dreams, prioritize their health, and value their education. Dive into the story of JR Smith and discover how his partnership with Oakley and his community involvement are shaping the future of sports and making a lasting difference in the lives of many.







In Partnership with EssilorLuxottica







JR Smith, NBA Champion, and Dr. Darryl Glover, Optometrist and Podcaster







What’s Covered?From Competitive Sports to Family ValuesThe Power of Partnership: JR Smith and Oakley’s Impactful CollaborationTransitioning from the Basketball Court to the Golf CourseThe Impact of Golf on Personal Growth and CommunityThe Role of Eyewear in Enhancing Athletic Performance







From Competitive Sports to Family Values







Dr. Darryl Glover:







Greetings, fellow optometry enthusiasts, and welcome to Defocus Media, the leading podcast in optometry. Here, we explore the most compelling topics, cutting-edge technology, stylish eyewear, practice management, and more. So, sit back, relax, and let’s defocus.







Hello, everyone! It’s your favorite optometrist, Dr. Darryl Glover. Today, I’m thrilled to have a real star with us. What’s happening, my friend?







JR Smith:







I’m good. How about you?







Dr. Darryl Glover:







I’m doing fantastic, thank you. Today, we’re chatting with JR Smith, a name many of you recognize as an NBA champion and a golfer among his many talents. For those who may not be as familiar with JR Smith, would you mind sharing your background and how you ventured into sports?







JR Smith:







I was born and raised in New Jersey. I’ve been engrossed in football, basketball, and baseball all my life. Being one of six siblings, there’s always been a strong sense of competition in the family, especially being the eldest brother—I couldn’t let my younger siblings outdo me.







Dr. Darryl Glover:







Being one of six siblings sounds like competitiveness is in your nature.







JR Smith:







It’s something innate. My father was one of nine children, with four boys among them,