ON THE MIC: Power & Production For Entrepreneurs Marc Logan

POWER PRINCIPLE OF THE DAY:

I've been asked this question a lot recently which is... "How do I attract people to my product or service when they don't know they need me?" 

And what I've noticed is... when people have this problem, they try to attract prospects by telling them about how great their offer is and share more data, information, and details about it.

They focus on talking about the vehicle they sell to get people from Point A to Point B. The Bridge.

But the thing is people don't care about a bridge if they aren't fully aware of the gap that sits between where they are and where they ultimately could be / want to be.

If someone doesn't understand and appreciate the problems of today... and see a glimpse of the better possibility that exists for them... they don't care about the "HOW"... They have no interest in even entertaining your Bridge. 

So if this is your situation... instead of talking more about what you sell... focus on helping people become more aware of the significance of their problems... which ultimately triggers the question of "Do you have a solution???"

PRODUCTION PRINCIPLE OF THE DAY:

Ask yourself this question:

1) How much do my prospects really know about their problem... the significance... and the impact it has? Find the blind spots and help them gain clarity where needed.

TAKE ACTION:

Love the Power and Production Principles & Insights Shared in Today’s Episode? Join the daily conversation with over a THOUSAND entrepreneurs committed to creating more sales, impact, and influence -- and ultimately getting big results and building things that matter, inside the SELL IT WITH STORIES Facebook Group, TODAY!

Be great,

Marc

POWER PRINCIPLE OF THE DAY:

Time to bust a myth about capturing attention and creating engagement in marketing.

It's getting harder to get engagement... it’s getting harder to get attention... and it’s getting even harder to get people onto the phone for sales calls… 

So the question is what the hell is going on?

That’s what I want to talk to you about...

I’ve been hearing people tell themselves this (destructive) story all the time…

“I just need to get in front of people more than everyone else to break through the noise and get noticed”.

They believe more content and visibility is the key to getting attention and ultimately results.

So, they constantly broadcast content and information… more posts, emails, and everything else…

And when it falls flat… they just broadcast more… and repeat the cycle.

It’s like some kind of “Attention Hamster Wheel”.

Here’s the thing…

Yes… it’s important to create content and communicate your message with people consistently.

Extremely important.

But volume isn’t the difference maker… What you SAY is the difference maker.

Most people have lost sight of that… and I’ll tell you why.

I remember when the majority of the marketing content I would see in a day came from turning the TV on.

And if I didn’t watch TV that day… I wouldn’t see much… compared to where we are today.

Now it’s hard to look anywhere or do anything without being bombarded by content.

On our phones… computers… tablets… apps… everywhere... every minute.

People are constantly consuming content… and most of the time not by choice…

And it’s gotten to the point where it’s overwhelming and chaotic.

So, when you give people MORE stuff to consume…

You only make the problem worse and become more noise… if you aren’t talking about something that MATTERS to them.

It’s like serving people water vs. whiskey.

What happens when people take 12 shots of whiskey?

They get drunk, disoriented, scattered… and are hard to talk to.

What happens when people take 12 shots of water?

They feel refreshed, clear, alert… and are easy to talk to.

It’s the same with marketing.

More content doesn’t mean more engagement and attention... only relevant, valuable content.



PRODUCTION PRINCIPLE OF THE DAY:

Ask yourself this question:

1) What are the top things my audience cares about?



TAKE ACTION:

Love the Power and Production Principles & Insights Shared in Today’s Episode? Join the daily conversation with over a THOUSAND entrepreneurs committed to creating more sales, impact, and influence -- and ultimately getting big results and building things that matter, inside the SELL IT WITH STORIES Facebook Group, TODAY!



Be great,

Marc

POWER PRINCIPLE OF THE DAY:


Consequences are more important than problems.

When you are marketing and selling your product, service or experience... it’s not enough to talk about the problems people have.

People can KNOW something is important...

And people can KNOW they have a problem...

But that doesn’t mean they will be compelled to do something about it...

Even when it's their life we’re talking about.

It’s becoming aware of the CONSEQUENCES of the problem and the significance of them that makes people take action.



PRODUCTION PRINCIPLE OF THE DAY:

Ask yourself two questions:

1) What are the problems I help people solve?

2) What are the consequences people experience from having those problems?



TAKE ACTION:

Love the Power and Production Principles & Insights Shared in Today’s Episode? Join the daily conversation with over a THOUSAND entrepreneurs committed to creating more sales, impact, and influence -- and ultimately getting big results and building things that matter, inside the SELL IT WITH STORIES Facebook Group, TODAY!

POWER PRINCIPLE OF THE DAY:

The things that happen BENEATH the surface and in the background… are what make everything possible ON the surface.

You see... there are countless tactics, tricks, and tools you can use to communicate your marketing message.

There are countless things you can say... and tons of places you can say them.

But none of it works if you don’t have the proper system, process, and frameworks in place.

For example... 

If I don’t understand my specific audience... and how THEY behave...

If I don’t understand the sequence and strategy to communicate my message to those people...

...the frames to fit my message into... and how to convert someone from a stranger into a buyer with desire...

Those tools won’t work... and at BEST they will be unreliable, inconsistent, and glitchy.

No different than a smartphone.

Most of the time when your lead volume is going down... or when the amount of quality conversations with prospects who are qualified is going down... and when money coming into your business is going down...

The problem isn’t inside the “apps” you’re using... it’s inside your operating system.

But the amazing part is...

Once you update your system... ALL of the apps can work magic.

PRODUCTION PRINCIPLE OF THE DAY:

Ask yourself, "Where are my current glitches, slowdowns, and breakdowns inside of my marketing and sales?"

Investigate your system, strategy and process and ask, "What might be causing these issues... and how can I update them?"

TAKE ACTION:

Love the Power and Production Principles & Insights Shared in Today’s Episode? Join the daily conversation with over a THOUSAND entrepreneurs committed to creating more sales, impact, and influence -- and ultimately getting big results and building things that matter, inside the SELL IT WITH STORIES Facebook Group, TODAY!

POWER PRINCIPLE OF THE DAY:

Tools enhance your results. They don't create your results.

Entrepreneurs are always looking for the best tools they can use to grow their business. Especially in marketing and sales.

It could be Facebook advertising, LinkedIn, billboards, email marketing... you name it.

And when they don't get the results they are looking for... they blame the tool, when the real problem is how they are using it.



PRODUCTION PRINCIPLE OF THE DAY:


Think about your marketing and ask how you could improve the way you use your tools (ex. Running ads? Maybe your message can improve...)
Write down your ideas.



TAKE ACTION: 

Love the Power and Production Principles & Insights Shared in Today’s Episode? Join the daily conversation with over a THOUSAND entrepreneurs committed to creating more sales, impact, and influence -- and ultimately building things that matter, inside the SELL IT WITH STORIES Facebook Group, TODAY!