The Fitness Business Podcast with Erin Dimond and Jordan Dugger Erin Dimond and Jordan Dugger

While initially putting together thoughts and ideas for this episode thinking I was going to talk about how business isn't linear… the numbers show a different story (for my/our business at least). After 12 years of data and coming off of a 8 million dollar year approaching the same amount revenue this year, we have reps to be able to zoom out and not be emotional when it comes to peaks and valleys. This is what we see a lot of coaches struggle with is looking at the month to month and dejected when they have a down month. Listen in as I explain the long game and my 12 year journey to give you some perspective.
 
Time Stamps:
 
(0:41) What I Wish Was Created
(2:07) Initial Thoughts On Linear Growth in Business vs Reality
(4:35) The First Four Years
(5:29) The Messiness of 2016
(9:57) 7 Figures in 7 Years
(12:37) Going All In With Ads
(14:25) Fitness Client Example
(17:37) Please Reach Out
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Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've felt constant stress and anxiety when it comes to life or approaching your work, I hope this episode helps as I have found a recipe and formula that works for me when I'm feeling this way. I was recently having dreams about a business problem and woke up at 2 am full of energy. I ran this morning routine, felt amazing afterwards, and crushed it and I want you to steal what resonates with you. I'll also share the HAULT formula I learned to address why you might be feeling this way and why you should implement problem solving hours and live your life the rest.
 
Time Stamps:
 
(0:37) My Calm and Focused Routine
(1:27) Results From Our Video and Hook Script
(2:17) My Dreams and Waking Up at 2am
(4:22) Cold Plunge, Jog, Breath Work, Box Breathing, and Prayer
(6:09) HAULT Acronym
(6:52) What Anxiety Really Is
(7:47) Problem Solving Hours
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

The next 3 minutes after you press play will get you unstuck if you've been stagnant with lead generation when it comes to your content creation. We have a BRAND NEW IG Growth Funnel that can help you sign 10+ clients in 90 days. Check it out here!
 
(1:10) First You Must Solve A Problem
(2:08) Growing Predictably
(3:17) Ad Strategy and AI Software
 
Again to Check Out This Free Masterclass, Click Here!
----------
Whenever You’re Ready, Here Are 4 Ways We Can Help You (For Free)


 
(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


 
(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


 
(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

A great hook is everything in today's short attention span social media world and in today's episode, I want to give you 12 proven hooks that help stop the scroll and boost your engagement. I'll give you reasons why these hooks are effective and if you DM us, we'll give you 75 more to use!
 
Time Stamps:
 
(0:50) Why A Good Hook Is So Important
(2:22) 12 Hook Examples
(5:07) DM Our IFCA Page For 75 More Hooks
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

If you've been wanting to run ads but have no idea where to begin with scripting them out or what to say, save this episode and come back to it again and again because this framework WORKS (as evidence from our IFCA student success's we've been sharing recently). I'll break down the two types of ads you'll want to focus on, a framework that's crushing, and give you examples of IFCA student's ads that are converting right now.
 
Time Stamps:
 
(0:26) Going Back to Part 1
(0:52) Video Script
(1:20) Two Different Types of Ads
(3:11) Why Mentorships Are So Valuable
(3:36) The Framework
(4:17) The Hook
(8:26) Nikkiey Stott Ad Example
(9:05) Another Example
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed

The age old question: Paid Ads or Organic? Is one better than the other? Should one come before the other? In today's episode, I'm going to break this down by telling you a story about how a f*ck boy named Joe got a jacked robot ninja (Celina) to say yes to him and how this applies to your business. I'll also share a real story about Erin and I's business back in the day and the difference between when we went completely organic vs when we invested in ads and the launch results.
 
Time Stamps:
 
(0:10) Leads In 2024
(1:00) A F*ck Boy Named Joe
(2:01) Celina The Jacked Robot Ninja
(3:00) Joe’s Relationship Ad
(3:52) Awareness
(5:54) The Ultimate Money Glitch
(6:18) When I Met Erin
(8:08) Our Third Launch
(9:05) What You Do and Don’t Need
----------
Whenever You’re Ready, Here Are 5 Ways We Can Help You (For Free)


(Community) Join the Fitness Business Secrets FB  Community to Unlock Your Free 5 Clients in 5 Days Mini-Course


(Content) Grab our exact post templates that are responsible for more than 3,500 online clients in our business Automated Post Planner
 
(Instagram) 3-5x Your Engagement, Grow an Audience and Generate Dream Clients from Instagram IG Playbook For Health & Fitness Coaches


(Training) Get Access To The  5 Most Popular Training We Created in 2022


(Get Clarity) Schedule a FREE No-Obligation 15-minute Call to Explore How To Add 10,000/Mo to Your Business–Guaranteed