Marketing Vanguard

Adweek Podcast Network
  • 4.0（1）
  • マーケティング
  • アップデート：毎週

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

  1. Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg

    9時間前

    Marketing Vanguard at Cannes: Why the Experience Is the Brand ft. Nathan Rosenberg

    This episode of Marketing Vanguard comes straight from Cannes 2026 as host Jenny Rooney sits down with Nathan Rosenberg, Chief Marketing and Brand Experiences Officer at Virgin Voyages. They discuss why the best and most real marketing happens when a customer is telling their friends the story of what they experienced, how Virgin Voyages turns crew culture into customer loyalty, and why repeat rate should sit much closer to the center of marketing strategy. Nathan Rosenberg is the Chief Marketing and Brand Experiences Officer at Virgin Voyages, where he has spent 14 years building one of the most distinctive experience-led brands in travel. With 26 years across the Virgin organization, Nathan brings a deeply human-centered approach to marketing, culture, and brand strategy. At Virgin Voyages, his work spans far beyond campaigns. He champions the full experience of the brand, from how guests feel when they step onto a ship to how crew members are supported to deliver memorable service. His philosophy is simple but demanding: if you take care of your people, they take care of your customers, and customers take care of the outcomes. What You'll Learn: Why marketing is irrelevant if the experience does not hold upHow repeat customers can lower acquisition costs and change the growth equationWhy crew experience directly shapes customer experience and brand memoryHow Virgin Voyages turned an adults-only cruise model into its clearest differentiatorWhy marketers need to stop drowning in reports they will never act onHow AI can amplify creative teams instead of replacing themWhy soft skills like empathy, vulnerability and listening are now the hardest leadership skills This episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman Hosted on Acast. See acast.com/privacy for more information.

    22分
  2. Is This the End of Tech-Spec Marketing? ft. Sarah Larsen

    3日前

    Is This the End of Tech-Spec Marketing? ft. Sarah Larsen

    Consumer electronics marketing has a bad habit: it talks too much about the product and not enough about the person buying it. In this episode of Marketing Vanguard, Sarah Larsen, CMO at Hisense USA, joins Jenny Rooney to unpack why she’s throwing tech-speak out the window and rebuilding marketing around sell-out, consumer behavior, and real-life relevance. As Hisense’s first overarching CMO, Sarah shares how she’s reinforcing one sharp mandate: marketing needs to move product. Sarah Larsen is the Chief Marketing Officer at Hisense USA, where she is the first leader to hold the company’s newly created overarching CMO role. With 30 years of experience across PR, earned media, social, digital, paid media, sponsorships, and consumer electronics, Sarah brings a nontraditional path to modern marketing leadership. Before joining Hisense, Sarah built deep category expertise through roles connected to brands like LG, Samsung, and Motorola. At Hisense, she now leads a broad remit spanning product marketing, product management, retail, insights, communications, and go-to-market strategy, with one clear goal: marketing that drives sellout. What You'll Learn: Why consumer electronics brands need to stop leading with tech specsHow Sarah defines marketing success through sellout, not vanity metricsWhy CMOs should act as the great unifiers across product, retail, sales and consumer insightHow to turn global sponsorships like FIFA World Cup into real consumer connectionWhy research needs to be continuous, not a one-time path-to-purchase studyHow future-proofing your brand means investing in the buyers who are not yet your core demographic Hosted on Acast. See acast.com/privacy for more information.

    27分
  3. Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder

    7月2日

    Marketing Vanguard at Cannes: Human Ingenuity Still Runs the Game ft. Dara Treseder

    This episode of Marketing Vanguard comes straight from Cannes 2026. Join us as host Jenny Rooney catches up with Dara Treseder, Chief Marketing and Commercial Officer at Autodesk. Together, they explore why this AI era is also the “golden era” for creatives, why human ingenuity still runs the game while AI raises the floor and why trust is the one thing that isn’t up for debate. She raises a valid point: knowing what not to do with AI is just as important as knowing what to do with it. Dara Treseder is Chief Marketing and Commercial Officer at Autodesk, renowned for her expertise in B2B brand storytelling and AI-integrated marketing strategy. With a background in transforming major enterprise organizations including GE and Carbon, she has pioneered approaches that balance human creativity with technological innovation. Her leadership in establishing Autodesk as the official design and make platform for the LA 2028 Olympics and her commitment to a $350 million initiative for AI workforce credentialing demonstrate her ability to align business growth with meaningful societal impact - a model of particular relevance for enterprise marketing leaders seeking to drive both profitability and purpose. What You'll Learn: How to balance AI integration with authentic brand storytellingThe "Facts and Feelings" framework for B2B marketing that moves beyond boring product specsWhy hands-on AI fluency as a CMO is non-negotiable for strategic vision and system designHow to operationalize workforce development as a competitive advantage by investing in AI knowledge transfer The time-optimization secret weapon: using AI-powered calendar analytics and briefing tools to reclaim hours dailyHow to execute big strategic swings like Autodesk's sports marketing partnerships with LA28 Olympics and NFL teams This episode is part of a special vidcast series that was recorded live during Cannes 2026 and presented in partnership with Edelman  Hosted on Acast. See acast.com/privacy for more information.

    19分
  4. Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan

    6月26日

    Preserving Humanity in the Age of AI: The Future of Marketing with Natasha Madan

    While everyone’s chasing data and AI-driven targeted marketing, Natasha Madan’s keeping humanity at the centre of it all. In this episode of Marketing Vanguard, the Head of Marketing at Intuit Credit Karma shares why blending art and science is essential to modern marketing. She dives into the how of building human connections that trump personalization algorithms and repositioning legacy brands for new generations while taking us behind the scenes of her groundbreaking work launching Prime Day at Amazon.  Natasha Madan is Head of Marketing at Intuit Credit Karma, known for her expertise in brand strategy, customer-centric marketing and combining art with data science. With a background spanning CPG at Nestlé, where she honed customer insights across iconic candy brands, to Amazon, where she helped build Prime into a cultural phenomenon driving 30% of member growth, Natasha brings a rare blend of brand-building and performance marketing excellence. Her work bridging mission-driven fintech with sophisticated marketing strategy offers actionable frameworks for CMOs navigating the balance between personalization and human-centered brand building. What You'll Learn: How to uncover customer needs before they articulate themWhy sticking to vision while staying flexible on tactics drives long-term successThe Minimum Lovable Product (MLP) framework beats MVP in building customer loyaltyHow to reposition a transactional brand into an emotional platformThe case for full-funnel marketing over direct response in reshaping perceptionWhy AI democratizes authenticity as your competitive moat Hosted on Acast. See acast.com/privacy for more information.

    33分
  5. The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza

    6月18日

    The CMO’s Secret to Board-Level Influence ft. Michael Lacorazza

    Marketing leaders are often told to be more strategic, but how does that really play out in the day-to-day? In this episode of Marketing Vanguard, Michael Lacorazza, Executive Vice President and CMO of U.S. Bank, unpacks the biggest leadership lessons behind his career across Lexus, Toyota, and Wells Fargo, to name a few. He shares why customer-centricity is still the foundation of great marketing, how CMOs can build stronger alignment with business partners, and why understanding the P&L is no longer optional for marketing leaders who want a bigger seat at the table. Michael Lacorazza is the Executive Vice President and Chief Marketing Officer at U.S. Bank, one of the nation’s largest banks. With more than two decades of experience across automotive, hospitality, financial services, agency leadership and private equity-backed business transformation, Michael brings a deeply commercial view of brand, customer experience and enterprise growth. At U.S. Bank, Michael leads marketing, customer experience, and enterprise analytics, helping the organization strengthen its brand, serve a wide range of customer segments and build more integrated financial experiences. What You'll Learn: Why commercial fluency is essential for CMOs who want to influence business strategyHow to translate marketing metrics into growth, customer accounts, margin expansion, and business outcomesHow U.S. Bank is using AI across key business imperativesWhy financial app fragmentation creates an opportunity for banks to deliver more integrated customer valueHow Michael’s experience across automotive, hospitality, agency, financial services and private equity shaped his leadership styleWhy authentic cultural integration beats transactional brand sponsorships Hosted on Acast. See acast.com/privacy for more information.

    28分
  6. The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa

    6月11日

    The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa

    CMOs are being dubbed the new "unicorns," but is the journey as magical as it sounds? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Tim Rosa, CEO of Somnee, to explore the rare and valuable career trajectory from Chief Marketing Officer to Chief Executive Officer, and why brand-driven leaders are uniquely positioned to scale transformative companies in the health and wellness space. He shares valuable insights from Somnee’s journey of disrupting a $585B industry.  Tim Rosa is the CEO of Somnee, a clinical-grade sleep technology and neuroscience company, bringing expertise in brand building, go-to-market strategy, and scaling consumer health companies. With a distinguished background spanning agency work, sports marketing, and seven years as CMO at Fitbit, Tim has developed a unique playbook for translating complex science into compelling consumer narratives. His work at Fitbit and now at Somnee has demonstrated that CMOs with operational acumen and cross-functional experience are uniquely positioned to lead companies at the highest level, making this conversation essential for marketing leaders aspiring to executive roles. What You'll Learn: How to leverage CMO experience to accelerate CEO successWhy clinical-grade data is non-negotiable in AI-driven health techThe challenger brand playbook for emerging health categoriesHow to build enterprise and B2B revenue streams alongside DTCThe counterintuitive marketing strategy of "zigging when others zag"Why self-awareness and surrounding yourself with complementary talent is essential for CMO-to-CEO transitions  Hosted on Acast. See acast.com/privacy for more information.

    30分
  7. Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol

    6月5日

    Making Brand Magic Happen When Everyone’s Doing the Same Thing ft. Deena Bahri of Nutrafol

    There’s no marketing tool more potent than personal experience, and this episode of Marketing Vanguard explores how that transformed Nutrafol’s brand journey. CMO Deena Bahri joins the conversation to share how she went from a customer of the brand to its CMO, how they’re redefining the hair health conversation, why scientific credibility is your most defensible competitive advantage, and how to balance startup agility with enterprise-scale growth. As she reminds us, the marketing playing field is level. The only real differentiator is your brand expression.  Deena Bahri is Chief Marketing Officer at Nutrafol, bringing over 20 years of experience building disruptive consumer brands in wellness and fashion. Known for her expertise in blending science-backed positioning with emotional brand storytelling, Deena has led the transformation of hair health from a fear-based narrative to an empowerment-driven movement. Her insights offer actionable frameworks for those navigating the intersection of performance marketing and brand-building in the nutraceutical and wellness sectors. What You'll Learn: How to pivot from fear-based to empowerment-driven brand positioning in categories historically rooted in insecurity marketingWhy clinical validation and third-party accreditations are non-negotiable trust-builders in the wellness spaceThe "before and after" messaging framework that moves consumers from shame and urgency to hope and accountabilityHow to destigmatize taboo health topics through authentic brand voice The strategic shift from lower-funnel performance marketing to full-funnel brand Why startup DNA within scaled organizations drives competitive advantage Hosted on Acast. See acast.com/privacy for more information.

    28分
  8. How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly

    5月28日

    How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly

    How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of Marketing Vanguard. He reveals how he transformed a meme product into a global phenomenon, why embracing risk and "failing fast" is essential to breaking culture, and the strategies behind building authentic brand narratives in an age of AI and collaboration fatigue. Terence Reilly is Chief Brand Officer at Crocs, renowned for his expertise in brand transformation, cultural relevance and innovative marketing strategy. With a background spanning financial services, retail and consumer goods (including leadership roles at Stanley, Footaction, and Famous Footwear), Terence has a proven track record of being able to elevate iconic brands through bold creative risks and collaborative partnerships. His strategic vision has contributed to making Stanley and Crocs household names globally, with his Stanley car-fire TikTok campaign generating $50 million in additional revenue and 100 million views. His unique marketing insights make him a valuable voice for any marketer (regardless of experience) who’s looking to navigate brand transformation successfully. What You'll Learn: How to flip negative brand perception into a competitive advantage by leaning into criticismWhy the "drive it like you stole it" philosophy for scaling wins fast, and the story behind the iconic Michael Jackson momentWhy collaboration fatigue is real and how to recapture your brand's own narrativeThe power of empowering frontline insights to drive viral moments and the truth about the Crocs-Post Malone moment How to create proprietary eponyms that make your brand synonymous with the categoryThe non-linear career path that builds better marketers Hosted on Acast. See acast.com/privacy for more information.

    23分
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予告編

番組について

The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways. Hosted on Acast. See acast.com/privacy for more information.

情報

  • チャンネル
    Adweek Podcast Network
  • クリエイター
    Adweek
  • 配信期間
    18年 - 26年
  • エピソード
    380
  • 制限指定
    不適切な内容を含まない
  • Copyright
    © Adweek
  • 番組のWebサイト
    Marketing Vanguard

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