Marketing Vanguard Adweek Podcast Network
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The word “vanguard,” is defined as “a group of people leading the way in new development or ideas.” Marketing Vanguard: the podcast, spotlights the people who are driving the industry forward. It will feature valuable, must-listen nuggets of marketing-leadership wisdom, humility, stories, strategic insights, and growth opportunities in an era of ever more complex industry pressures and realities. Together we’ll dive into what's driving the decision-makers of today to move the needle of some of the world’s most exciting brands in incremental or monumental ways.
Hosted on Acast. See acast.com/privacy for more information.
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Driving Awareness, Growth, and Loyalty: Insights from Jay Livingston, CMO of Shake Shack
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: it’s a pleasure to welcome Jay Livingston, Shake Shack's CMO. Learn about Jay's background and his unique journey from finance and technology to marketing and becoming a CMO. Gain insights into Shake Shack's marketing strategy, including the importance of performance marketing and collaborations.
Jay discusses the challenges and changes Shake Shack faced during the COVID-19 pandemic and its growth and expansion plans, which focus on deepening its presence in existing markets while building brand awareness and loyalty. We also explore Jay's passion for architecture and design and his passion for supporting the next generation.
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Diversity, Mentorship, and Collaboration: Driving Change in Marketing with Jerri DeVard, Founder and CEO of BECA
Today, our guest is Jerri DeVard, Founder and CEO of BECA, an alliance designed to create opportunity, access, and equality for Black C-Suite marketers and to pay it forward. Join us as we discuss Jerri's career, the common challenges in marketing, and the importance of building diversity in marketing teams.
Jerri encourages CMOs to drive change and build relationships with Historically Black Colleges and Universities (HBCUs) to hire marketing talent. The conversation also touches on the future of marketing and the potential for today's CMOs to become tomorrow's CEOs. The conversation also explores the power of mentorship and collaboration in driving positive change in the industry.
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Being a Vanguard in an Established Company: Lessons from Kate Huyett, CMO of Bombas
Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen for marketing enthusiasts.
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Unveiling the Evolution of Consumer-Centric Marketing: A Conversation with Bazaarvoice's Zarina Stanford
On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice.
During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies.
As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation.
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Creating a Culture of Fearlessness: Insights from Taco Bell CMO Taylor Montgomery
On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management.
Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluable lessons in leadership and the mechanics of brand management, setting the stage for his tenure at Taco Bell.
He shares his journey rising through the ranks of Taco Bell where he began as a senior manager in product innovation. Through ambition and mentorship, he ascended to roles of increasing responsibility, both domestically and internationally.
Tune into this special episode of Marketing Vanguard to learn more about the culture at Taco Bell and the role of social media in modern brand management.
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Creating Value Through Design: Mauro Porcini's Vision for PepsiCo
On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.
During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand.
He also discusses the importance of aligning design with business goals and the iterative nature of the design process.
Hosted on Acast. See acast.com/privacy for more information.