Adweek Podcast Network

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チャンネル • 13個の番組

マーケティング

マーケティング

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マーケティング

マーケティング

アップデート：毎週
マーケティング

マーケティング

アップデート：毎週
テクノロジー

テクノロジー

アップデート：毎週
ビジネス

ビジネス

アップデート：毎週
ビジネス

ビジネス

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起業

起業

2024/06/05

2月3日

Why Coca-Cola Bet Big on Generative AI, with Pratik Thakar

In this episode of Adspeak by ADWEEK, host Jenny Rooney speaks with Pratik Thakar, Global VP and Head of Generative AI at The Coca-Cola Company, about the brand’s bold, AI-generated holiday campaign unveiled at Brand Week. Thakar explains why Coca-Cola prioritised creative ambition and speed over cost-cutting, and how a human-first approach to AI is reshaping modern marketing. The conversation explores legal and ethical considerations, new agency collaboration models, and how to embed AI expertise across organisations without silos. It’s a clear-eyed look at why AI marks an inflection point CMOs can’t afford to ignore. What You'll Learn: How to position AI as a creative superpower, not a replacement toolThe "Human First, AI-Amplified" production frameworkWhy you cannot treat your biggest business opportunity as a cost-cutting experimentHow to create organizational velocity through distributed AI adoptionThe legal and IP infrastructure required to scale AI responsiblyWhy iteration speed and re-rendering flexibility are competitive advantages About the Guest: Pratik Thakar is Global Vice President and Head of Generative AI at The Coca-Cola Company, where he leads the development of scalable AI platforms that enhance consumer and brand experiences across Coca-Cola’s global portfolio. With more than 25 years of experience in creative marketing, design, media, and communications, he has delivered award-winning work for some of the world’s most iconic brands. A passionate advocate for human-first AI, Pratik is also an industry leader, educator, and advisor focused on sustainability, equality, and responsible technology. Guest Resources: Pratik Thakar on LinkedInCoca-Cola Website Hosted on Acast. See acast.com/privacy for more information.

2月3日

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49分
1月27日

Don’t Blink: Marketing by Turning Controversy into Growth with Craig Brommers

In this episode of Adspeak by ADWEEK, host Ryan Joe speaks with Craig Brommers, CMO of American Eagle, about how bold and polarizing marketing can translate into real business growth. Brommers breaks down the strategy behind American Eagle’s headline-grabbing celebrity campaigns, including how the brand gained over a million new customers by refusing to retreat amid social media backlash. The conversation explores risk-taking and crisis management, while exploring why data and not online noise should guide decision-making. From building momentum like a serialized show to tapping into cultural moments that resonate with Gen Z, this episode offers a clear playbook for modern retail marketers. What You'll Learn: How to Build a Year-Round Holiday Marketing Engine by launching campaigns in August The "Don't Blink" Principle for Crisis ManagementWhy Social Media Noise Is Often Just NoiseReserving 20-30% "Open-to-Buy" Marketing Capacity to react to cultural moments The Competitive Advantage of Leaning Into Americana Without PoliticsHow to Sustain Momentum Post-Viral Campaigns About the Guest: Craig Brommers is the Chief Marketing Officer at American Eagle, with deep experience building iconic fashion and apparel brands. His career spans senior leadership roles at Calvin Klein, Gap, and Abercrombie & Fitch, where he became known for bold, culture-defining campaigns. A global, metrics-driven marketing executive, Craig blends creativity with commercial rigour to drive P&L growth, global consistency, and local relevance. He is passionate about purpose-driven brands, digital expansion, and building high-performing teams. Craig holds an MBA from UCLA’s Anderson School of Management. Guest Resources: Craig Brommers on LinkedInAmerican Eagle Website Hosted on Acast. See acast.com/privacy for more information.

1月27日

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28分
2月5日

How Microsoft’s Bonnie Pelosi Uses AI to Lead at the Edge of Innovation - World Economic Forum Event

AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing - what’s going right, what’s going wrong, and everything in between. What You'll Learn: How to embed governance into AI implementation from day oneWhy CMOs must act as connectors across the entire C-suiteThe "Customer Zero" mindset and why AI use cases must be geared, first, towards customers How to lead cultural transformation, not just technology rolloutWhy curiosity and empathy are non-negotiable CMO competenciesThe distinction between tactical and strategic leadership Hosted on Acast. See acast.com/privacy for more information.

2月5日

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12分
2025/12/02

Scale or Stale? Omnicom’s Big Bet on the Future

As Omnicom reveals its new structure after completing its $13 billion acquisition of IPG, is it building the modern holdco of the future or repeating an old playbook? On this episode of Adspeak, we explore the deal’s consolidation of brands, cuts in staffing, and push into data and buying power. Ibotta Founder & CEO, Bryan Leach joins Ryan at the end of this episode to discuss why “performance” and “measurement” are the words on every brand marketer’s mind right now. Hosted on Acast. See acast.com/privacy for more information.

2025/12/02

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32分
2025/11/18

Amazon’s Next Ad War

Amazon spent this year making an aggressive bid for the ad industry’s future, and the ripple effects were felt across agencies, tech vendors, and rival platforms. Ryan Joe and Adweek Retail & Commerce editor Kathryn Lundstrom break down Amazon's new tech that could challenge Meta, Google, and The Trade Desk for 2026 budgets. They also unpack why buyers were buzzing, why some partners were sweating, and why Amazon’s deeper push into the open internet and premium video may reshape the entire media landscape. ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement. Register now: http://bit.ly/3JrXXEH Hosted on Acast. See acast.com/privacy for more information.

2025/11/18

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27分
2025/11/11

Warner Bros. Discovery's M&A Madness

All eyes in the media world are on Warner Bros. Discovery's decision to hang up a "for-sale" sign, with a potential deal rippling across the media space. Lauren Johnson and Bill Bradley unpack the media giant's move and why Paramount may be the big winner. ADWEEK shifts into high gear this November as we head to Las Vegas during formula racing season. Sports marketing has never been bigger, and we’re bringing together the industry leaders who are in the fast lane to brand growth and peak consumer engagement. Register now: http://bit.ly/3JrXXEH Hosted on Acast. See acast.com/privacy for more information.

2025/11/11

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22分
2025/08/08

The Future of Play in a Digital World: Insights from Jason Bunge, CMO of Hasbro

"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole." Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and explores the future of play in a digital world. Jason brings experience from technology companies including Skype, Microsoft, Riot Games, and EA before joining Hasbro two years ago. The conversation explores Hasbro's transformation from a traditional toy company to a diversified entertainment portfolio spanning physical toys, digital gaming, and trading cards through Wizards of the Coast. Jason discusses how the company navigates generational shifts in play patterns and how marketing must adapt to serve different audiences across multiple business lines. What You'll Learn: The evolution of marketing from tactical execution to strategic leadershipBuilding marketing credibility within organizationsHasbro's transformation across toys, gaming, and trading cardsGenerational shifts in play and consumer behaviorThe challenge of building franchises versus individual brandsPortfolio marketing strategy for diverse business linesThe future of physical versus digital play experiences Jason Bunge serves as Chief Marketing Officer at Hasbro, where he leads marketing strategy across the company's diverse portfolio of toys, games, and entertainment properties. Previously, he held senior marketing roles at EA Games, Riot Games, Microsoft, Trulia, and Skype. He holds an MBA from Harvard Business School and brings experience across both B2B and consumer marketing in technology and entertainment industries. Hosted on Acast. See acast.com/privacy for more information.

2025/08/08

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37分
2025/09/04

Marketing Evangelism and B2B Transformation: Insights from Sangeeta Prasad, CMO of Slalom

Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms. She explains why she calls herself a "marketing evangelist" rather than just a marketer, emphasizing her role in converting organizational skeptics into believers. The conversation explores the unique dynamics of B2B marketing versus B2C, particularly in professional services where trust, credibility, and relationships are paramount. What You'll Learn: How to transition from consumer marketing to B2B leadership rolesStrategies for overcoming marketing skepticism in sales-driven organizationsWays to position marketing as a revenue generator rather than a cost centerMethods for building emotional connections with B2B customers through "customer love" metricsHow to navigate the rapid pace of AI transformation in marketing teamsKey differences between B2B and B2C marketing approaches and when each appliesTechniques for aligning sales and marketing organizations for better resultsFuture plans for sales and marketing alignment and personalization at scale Learn more about miniMBA courses HERE Hosted on Acast. See acast.com/privacy for more information.

2025/09/04

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29分
2025/04/16

Madwell CEO Chris Sojka’s Mad Salvation Plan

In this exclusive 1:1, Madwell CEO Chris Sojka speaks with ADWEEK editor in chief Ryan Joe about the controversial investments he’s made, the investments he’s making, and how he hopes it’ll all bring Madwell back. From the $17.5 million private jet to a mysterious theme park “exercise” in Texas, Sojka reveals how he hopes to bring Madwell back after two turbulent years. Hosted on Acast. See acast.com/privacy for more information.

2025/04/16

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33分
2025/06/10

Adalytics vs. the Industry

Adalytics has become the industry's most polarizing watchdog, praised for its transparency crusade—and sued for it. We unpack how its research is shaking up ad tech and whether the company can survive its own impact. Guest: Kendra Barnett, ADWEEK senior tech reporter Hosted on Acast. See acast.com/privacy for more information.

2025/06/10

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28分

Welcome to the first-ever podcast network for advertising and marketing professionals, brand enthusiasts and anyone curious about what the heck that ad they saw was about. Adweek and leading industry voices will make sense of trends, tackle pressing challenges and share top-tier insights to help you level up your career, creativity and strategy.

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