(OHA-2) Why NOKIA didn't join the OHA Eiffelpex

00:00 Introduction

Nokia was once the dominant player in the smartphone market, but it failed to keep up with the rise of Android and iOS. But, why did Nokia not join the Open Handset Alliance? We'll consider it's loyalty to

01:20 Symbian

and it's eventual partnership with tech giant

03:27 Microsoft

Windows phone could've been exactly what Nokia needed to keep afloat.. but why wasn't it. We'll cover an extremely detailed lecture about what led NOKIA to pursue a

07:08 Strategy

that led it down a path to voluntarily relinquish it's smartphone business after it feared losing

11:22 Control

of it's once dominant position.
We will also examine the consequences of this decision for Nokia's market share, innovation, reputation and how the Android ecosystem's issue with

13:14 Fragmentation

could leave a pathway towards a lucrative re-ascention for Nokia as a smartphone maker.

14:54 RECAP & Personal Thoughts

16:12 Recap & PERSONAL THOUGHTS