The Untangler Tangity

Habits, languages, environment, and digital literacy are just some of the key features a designer must consider when projecting a service. In this episode, Xiaoming Jiang UX Designer at Tangity Shanghai shares her work experiences for the East and West market and why each piece of design is bound to a specific context: cultural, social, physical, or psychological.

The advent of the Internet and digitalization has forever changed the business models that media and journalism relied on. Trust issues are first in line, as readers are no longer passive recipients of news, but can actively research, question and even create new content.

Kristjan Kristjansson is a UX designer based in Hamburg that experienced - from inside - the disruptive change in the media industry, caused by the internet.

Alma Rotaru is a Senior Visual Designer in Tangity Rome and she had over 20 years of experience as a ballerina. There are noticeable parallels between these two professions such as the importance of visual aesthetics or the flexibility of the iterative process. Many of the values Alma learned in her youth have become cornerstones of her work as a designer.

Understanding data, finding the right granularity, and presenting it to the users to amplify their cognition. Data visualisation links human perception, computer interaction, and data. Gilles Tabart, Senior Interaction Designer at Tangity London, studies and works on making accessible and understandable complex datasets for our clients and end-users.

True innovation happens when we bring together different skills and perspectives: business people, designers and technologists working together to bring new ideas to life. Stephanie Lacher, Business Design Manager and one of the founders of Tangity Munich, after years spent working in business consulting got tired of the theoretical approach to innovation. Today, she untangles problems with an interdisciplinary team of business, UX and visual designers. And she is convinced: Customer-centricity is key, but there is no sustainable success if you don’t apply a business lens to the problem you are solving.

When we were kids, we fell in love with stories, our imagination grew, and our creativity pushed us beyond our beliefs. However, not everyone makes storytelling and communication their job. Often it arises as a passion and the need to express oneself. Giovanni Schirò had this calling. As Senior Content Designer in Tangity, he is now a UX writer and storyteller who able to mix the perfect cocktail of words, empathise with users, and guide them through the interfaces he designs.