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WGSN is the world's leading trend authority. We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow.

In this podcast we discuss the changing world and how the design industries will need to adapt. Each episode focusses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

Create Tomorrow, The WGSN Podcast WGSN

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WGSN is the world's leading trend authority. We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow.

In this podcast we discuss the changing world and how the design industries will need to adapt. Each episode focusses on a single market, topic or trend as we unpack what businesses and individuals need to do to navigate the fast-changing world around us.

    Rebranding Wellness - Staying Healthy in 2021

    Rebranding Wellness - Staying Healthy in 2021

    January tends to be the time of year when many of us pull our gym kit out of the back of our cupboards and generally set goals to become the best versions of ourselves.

    The wellness sector is worth $4.5 trillion per year and has been growing at 6.4% annually, twice the rate of global economic growth. 

    Petah Marian is joined by experts from across WGSN to discuss how wellness is undergoing something of a detox to become more democratic, and why we need to start thinking about it as "wellbeing".

    • 30분
    Talking Key Trends for 2021 and Beyond

    Talking Key Trends for 2021 and Beyond

    In a special episode WGSN CEO Carla Buzasi and Senior Strategist for WGSN Insight Petah Marian unite to take a look at some of the  10 key trends in consumer behaviour and product development for 2021 and beyond.

    The trends reveal the future direction for business strategy, product and experience design for the fashion, beauty, lifestyle, interiors, food and drink industries.

    • 25분
    Reflecting on a Year of Acceleration, Connectivity and Innovation

    Reflecting on a Year of Acceleration, Connectivity and Innovation

    In our final episode of the year the tables are turned as David Davies, Ascential's Chief Content Officer quizzes WGSN CEO Carla Buzasi on her high and lowlights of the year. They discuss the innovations Carla was most proud of and what kept her and the wider WGSN team going through the past 12 months. 

    • 24분
    Exploring Consumer Trends Holiday 2020

    Exploring Consumer Trends Holiday 2020

    The holiday season this year is going to be an incredibly complex one. People are dealing with restrictions on movement and gathering while still looking to find moments of joy and connection after an incredibly difficult year.

    It goes without saying that the holiday season this year will be fundamentally different and companies hoping to win in this season will be required to adapt their conventional thinking.

    • 34분
    New Visions of the City

    New Visions of the City

    Cities are locations which take up and outsized space in our imaginations. They are places that ambitious and creative young people aspire to go to in order to succeed and find their place in the world. Perceptions about cities in the wake of the pandemic have changed.
    The forecasts that deemphasize a physical presence in city offices are creating space for new visions of the city to emerge, ones that build towards a more humane sustainable and equitable future.

    • 37분
    Adapting to Future Consumer Behaviours

    Adapting to Future Consumer Behaviours

    This week WGSN CEO Carla Buzasi is joined by Andrea Bell, WGSN's Director of Insight. Over the course of the conversation they discuss the impact of the pandemic on consumer behaviour, both this year and into the future, what that means for brands and businesses and how the design industry has to change as a consequence.

    • 22분

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