SaaS Crunch Session Media

In this episode of SaaS Crunch, we learn how SuperMetrics have grown its marketing team from 3 to 25 in 3 years. We dive deep into the detail, including questions like: What's different between the marketing director & demand gen director role What success metrics do you monitor closely (excluding marketing attributed revenue)If you had 100K more a month, how would you allocate it?If you only have 5K PM to spend, would your answer be different?What’s something everybody in your ...

In this episode, we talk with Liam Bartholomew, the Global Head of Demand Generation at Cognism. We run ask and discuss the following:What's the role of the Head of Demand Gen?What success metrics do you monitor closely (excluding marketing attributed revenue)? Favourite ad platform for B2B SaaS?If you had 100K more a month, how would you allocate it?What's been the biggest challenge in your role so far?What does an ideal marketing team structure look like?What ideas/strategies have you ...

In this episode, we reflect on all the pitches we had in 2021. With over 79 conversations with businesses about their marketing, several trends emerged.Digital marketers are spread too thinUnclear direction leads to shot-term / reactive marketingMarketing budgets don't marry up to sales team size/demand Direct attribution leads to lousy marketing practicesWe also cover the top things we've learned about marketing and sales from managing this process.

In this episode of IMNs, we look at the main B2B myths stated by B2C marketers. As the majority of information you find on the internet is written by B2C marketers, naturally, this means B2B marketers take B2C advice and apply it to selling enterprise products or services. The main myths we've come across and discuss in today's podcast are:- LinkedIn Ads are expensive- People Don't Use Bing- CRO primarily happens on-page- Reporting by channel is a good way of reporting- High production v...

In this episode, we run through 5 key challenges B2B businesses face with SEO, and how LinkedIn Ads is the solution, we cover:Limited Search Volume (Low Lead Numbers)SERP / Brand Differentiation (Click Through / Engagement Rate)Long Buying Cycles (Sales Conversion Rate)Converting To Revenue (Sales Conversion Rate)Building Quality B2B Backlinks