Marketing mercenaries: The dangers of using follower bots on your social media

This week the team explores the affects of social media bots, explaining why the inflation of likes and followers only provides short term satisfaction and can cost more than petty change. The relationship between brand and customer can be sabotaged when purchasing bots if you aren't aware of the dangers. In this podcast you will learn the dangers, how to spot them and why to never invite a bot farm to your social accounts.

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