Packaging Unboxd with Evelio Mattos Packaging Podcasts

In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the swift pace of social media marketing.

The conversation kicks off with a debate on whether any packaging material can be considered 100% recyclable, with Peek ardently challenging the often misused marketing term "infinitely recyclable." The trio addresses the complexities of recycling and its dependability on consumer behavior and recycling infrastructure. Peek's exchange on LinkedIn with a CEO critiquing his views on recyclability leads to a broader examination of industry marketing practices and the importance of transparency with consumers.




No packaging material is 100% recyclable 100% of the time, and terms like "infinitely recyclable" are often misleading within marketing contexts.


Consumer education and ease of recycling are critical factors in improving recycling rates, even more so than the recyclability of the packaging itself.


There exists a notable inflexibility and reluctance in parts of the industry to embrace newer marketing strategies, including agile responses in social media.


Brand engagement on social media can lead to significant marketing opportunities if a company is quick to harness momentous events, as shown by Nike's example.


Packaging professionals should strive to stay informed and adaptable to the evolving landscape of consumer interaction and technology advancements.




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Learn more at https://www.sonderegger.ch

Get your free How to Design Sustainable Packaging Guide here:
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Manage your brand's packaging specifications here:
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Learn more about dissolvable papers and label stock here: http://smartsolve.com


Connect with our host:

Evelio Mattos: https://www.linkedin.com/in/eveliomattos/


This conversation is an exploration of the craftsmanship behind extraordinary packaging designs and structures that are changing the face of the industry. In this enthralling episode, listeners have the unique opportunity to uncover the world of precision and innovation with Dimitri and Bruno Sonderegger from Sonderegger AG. The Sondereggers challenge conventional design and structure norms, intriguing the audience with tales of laser engraving, micro embossing, and foiling.

The episode unveils the history of their company, starting from the manufacture of x-ray envelopes to progressing into a niche market of high-quality print products. The dynamic duo emphasizes their philosophy of pushing past perceived limits to discover new possibilities in design and function. The artistry within their work is apparent through descriptions of their precise embossing techniques and their bold approach to experimenting with printing on unconventional materials. Their narrative is one of creativity, risk-taking, and relentless pursuit of the exceptional.

Key Takeaways:

* Sonderegger AG specializes in creating unique and high-quality print products, often employing advanced techniques like laser engraving, micro embossing, and hot foil stamping.
* The company prides itself on pushing the limits of print and packaging design to discover what's possible and regularly goes beyond traditional boundaries to establish new standards.
* Technological innovation is at the heart of Sonderegger AG, as they explore and combine traditional machinery with cutting-edge processes for groundbreaking results.
* They have a history rooted in family tradition while being future-focused, translating into a rich understanding of the craft and its potential evolution.
* Sonderegger AG values experimentation and collaboration with clients and designers, seeking out those willing to take risks to create unique and memorable


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Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globally

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Episode Highlights:

Join Uwe Melichar and Evelio Mattos as they delve into sustainable packaging, debunking myths and exploring industry trends. Gain valuable insights into the complexities of designing for sustainability, including the limitations of 'paperization' and the importance of holistic approaches.

Key Insights
* Effective sustainable packaging involves more than material substitution; it requires understanding the entire lifecycle and environmental impact.
* Consumer education is crucial for making informed decisions about sustainable packaging choices.
* While 'paperization' is trending, it may not always be the most sustainable option for all applications.
* Reusable packaging systems, as seen in Europe for glass bottles, offer significant waste reduction benefits.
* The future of packaging leans towards designs that are reusable or recyclable, driving innovation in materials and waste reduction.

Connect with our guest:
Uwe Melichar: https://www.linkedin.com/in/uwe-melichar-b4ba781/

Connect with our host:
Evelio Mattos: https://www.linkedin.com/in/eveliomattos/


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Adrian Viesca is an expert and influential figure in the beverage industry, with a focus on traditional Mexican mixers. As an enthusiastic representative of Miche Mix, Adrian brings a wealth of knowledge and experience from Monterrey, Mexico. With a commitment to preserving and sharing the authentic taste of Mexico, he has been instrumental in introducing the Michelada mixer to the U.S. market. His company is revered for being the trailblazer in bottling Michelada in Mexico, expanding its reach and popularity.

Get your own Miche Mix here:
https://michemix.com

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Download your own sustainable packaging guidebook here:
https://idpdirect.com/design_guides/

Learn why specifications management is important to brands:
https://specright.com

Get the paper that dissolves eliminating packaging waste:
https://smartsolve.com
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Episode Summary:

In this flavorful episode of the podcast, Adrian Viesca from Miche Mix takes us on a tasteful journey through the essence of Mexican culture embodied in the Michelada mixer – a product that has remained a staple in Mexican beverages and is now poised to stir up the American market. As we delve into the intricate process behind the Michelada mixer's rebranding and its significance to Mexican identity, Adrian offers insights into the philosophy of celebration and festivity that the drink represents.

Adrian furnishes us with a tantalizing peek into the history and methodology behind creating Miche Mix's Michelada mixer. He emphasizes the uniqueness of the Michelada cocktail, which stands as Mexico's number one cocktail and introduces it as the "next margarita" poised for explosive popularity in the U.S. This episode not only serves a rich blend of cultural anecdotes but also provides pointers on how to prepare and personalize your Michelada experience with ease, signifying the brand's expansion from a local favorite to an international sensation.

Key Takeaways:

* Michelada is a beer-based cocktail, recognized as the number one cocktail in Mexico, traditionally consisting of beer, lime, seasoning, and chili, rather than a tomato base.
* Miche Mix has recently undergone a rebranding effort to cater to the U.S. market while still preserving its Mexican heritage and authenticity.
* The brand's packaging is designed to reflect traditional Mexican culture, using pictures of walls ("rotulos") from Mexico and textured labeling to give consumers a feel of bringing something from a Mexican home to theirs.
* The Michelada mixer from Miche Mix is entering the U.S. market with a premium glass bottle format, appealing to consumers looking for high-quality and convenience.
* An introduction of single-serve sachets is in the cards for new customers to have an easy entry point to try the Michelada mixer.


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Learn how to design luxury packaging and what luxury packaging can mean from Vincent Villeger is a seasoned luxury packaging designer (Burberry, Givenchy, By Far, Milton Brown, and more) with a rich background in the industry.

Learn more about Vincent Villeger

Known for his refined and innovative approach to design, Villeger has made a significant mark in the world of luxury branding, particularly during his tenure at Burberry, where he led the design of fragrance packaging and more. His expertise lies in translating brand ethos into tangible products that communicate quality and confidence. Villeger is not only adept at the creative aspects of design but also deeply involved in the product development process, ensuring his concepts are realized with integrity.

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In this candid episode, listeners are given a front-row seat to the creative mind of Vincent Villeger, a master of luxury packaging design. Villeger delves into the nuances of developing designs that resonate with high-end consumers, discussing the importance of confidence, quiet luxury, and the art of problem-solving in design. The conversation offers a fascinating glimpse into the psychology of packaging and brand identity, exploring how timeless and iconic pieces are created.

The episode kicks off with Villeger opening up about his methods of maintaining creativity and staying connected to the practical side of production. He underscores the value of understanding brand uniqueness and how it factors into successful design execution. Moving from theory to practice, Villeger shares intriguing project stories, including the challenges of innovating for brands like By Far and Molton Brown.

Listeners of this episode are treated to Villeger's deep dive into the role of a designer in championing both form and function. He articulates how he navigates client expectations, aligns the design with a brand's strategic goals, and strives for designs that will remain impactful over time—eschewing fleeting trends for enduring relevance.

* Luxury design is not about shouting but about confidence and quietness that speaks to a brand's self-assured quality.
* Villeger actively involves himself in the development process post-design to ensure the end product reflects his original vision.
* The psychology of presenting design ideas is as crucial as the concepts themselves, with Villeger sharing his strategic approach to client presentations.
* Villeger's design philosophy leans towards timelessness and rejects the transient allure of trends, focusing on what will last for years on the shelves.
* Problem-solving is central to his design process, with a focus on stripping back to the essence of an idea to create something iconic and pure.


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How much does my packaging cost is a question we hear everyday, here's why it takes so long to get pricing for your packaging and how we can get faster quotes.

Join Evelio Mattos, Adam Peek, and Cory Connors to get the inside scoop on the latest packaging industry conversations and learn how to step into the future of packaging.

What is the packaging industry missing today and what would a packaging company we launch today look like? Let's dig into how the packaging industry can evolve today to serve brands and consumers as well as protect the planet from the trash we make every day.


Connect with our hosts:

Evelio Mattos - Packaging Unboxd Podcast
https://bit.ly/PUSubs

Adam Peek - People of Packaging Podcast
https://lnkd.in/ge68rwS6

Cory Connors - Sustainable Packaging Podcast
https://lnkd.in/gzm943Wa



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