23 min
Why shooting virtual onions will make you want to buy gum TMR
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- Entrepreneurship
George Eid is the Co-Founder of XLAB, a Beirut-based agency that is at the forefront of experiential marketing in the Middle East. He talks about the playful hardware and software they create for brands and the company's expansion into Saudi Arabia and the UAE.
George Eid is the Co-Founder of XLAB, a Beirut-based agency that is at the forefront of experiential marketing in the Middle East. He talks about the playful hardware and software they create for brands and the company's expansion into Saudi Arabia and the UAE.
23 min