Making Conversations about targeting your ideal clients Count (using niche marketing)

Building successful business relationships: the importance of shared values and identifying your niche

In this episode, host Wendy Harris is joined by her guest and friend, Jenny Procter of Bondfield Marketing.

They discuss the challenges of navigating jargon in the sales and marketing industry, emphasising the importance of leading with shared values and prioritising people in business interactions and the significance of targeting ideal clients and the value of in-person connections.  Listen in to learn more about making conversations count and effectively targeting your ideal clients.

"But this comes back to, doesn't it, people valuing what we do, that they are not the best at it themselves, but appreciate that it needs to be done." - Wendy Harris, Making Conversations Count - July 2023 

Attracting attention of ideal clients

Drawing the attention of ideal clients is essential for any business to succeed, and this can be done by finding a niche and connecting with them on shared values.

In this episode of Making Conversations Count podcast, Wendy Harris and Jenny Procter discuss the importance of researching a potential client's sector, creating an attractive profile and being brave when marketing oneself.

They provide valuable insight into how to make the most of unique skills and abilities to create successful marketing campaigns, and emphasise that finding a niche is a process that can take time and may change over the years.

This podcast episode is an invaluable resource for any business looking to effectively target and attract ideal customers!

Timestamped summary of topics

(00:00:00) Targeting ideal clients

(00:05:35) Finding a niche

(00:10:42) Finding shared values

(00:15:57) Finding clients

(00:21:18) More on niching down

(00:26:07) Marketing for introverts

What Is Making Conversations Count?

"Making Conversations Count" is a podcast from telemarketing and communication trainer Wendy Harris.

In it, she shares how to use conversation to build relationships in business.

Missed our previous episodes?

You can catch up with any of the other guests we've been making conversations count with, here:

https://makingconversationscount.com/episodes/

Listen to Making Conversations Count

On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:

https://makingconversationscount.studio/listen