Up and to the Right

Gradient Works
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Up and to the Right Podcast

A podcast dedicated to building better B2B revenue organizations. Content for sales, marketing and account management. Brought to you by Gradient Works: https://www.gradient.works

  1. Up and to the Right #15: Everything you need to know about Salesforce

    30/03/2021

    Up and to the Right #15: Everything you need to know about Salesforce

    Stan Coville, Director, Salesforce Practice Co-Lead at CapTech Consulting, and Hayes Davis, Co-Founder of Gradient Works, discuss all things Salesforce. This conversation explores several Salesforce topics, including Salesforce strategy, teams, all kinds of technical details of a CRM system, and more.  Get more content like this, delivered to your inbox every other week: https://www.gradient.works/up-and-to-the-right

    50 min
  2. Up and to the Right #14: Product Marketing

    30/03/2021

    Up and to the Right #14: Product Marketing

    Listen as Brendon O'Donovan, Vice President of Product Marketing at TeleSign, and Jenn Deering Davis, Co-Founder of Gradient Works, explore various topics of product marketing. This discussion covers pricing and packaging of products, the role of product marketing in revenue organizations, and provides tips to connect product marketing with sales and the rest of the marketing department.    Check out our blog for more sales and marketing content: https://www.gradient.works/blog

    20 min
  3. Up and to the Right #13: Sales in 2020 and 2021

    17/12/2020

    Up and to the Right #13: Sales in 2020 and 2021

    Kevin McKeown, SVP of Global Sales at Mailgun and Gradient Work's first-ever expert Q&A guest, is back to discuss the long-term impact of the pandemic on sales teams with Hayes Davis. What's different about the opportunity lifecycle/how customers respond? What's changed about customer interaction? How has onboarding and enablement changed? For more like this, sign up for our free weekly email: https://www.gradient.works/up-and-to-the-right

    50 min
  4. Up and to the Right #12: Sales Compensation Plans

    10/12/2020

    Up and to the Right #12: Sales Compensation Plans

    Graham Collins, Head of Growth at QuotaPath, and Hayes Davis, co-founder of Gradient Works, discuss the complexities of sales compensation plans. This conversation explores the fundamentals of sales comp plans, how to design them for different roles and levels, what not to do when designing comp plans, and the impact comp plans have on diversity, equality, and inclusion. For more content for sales leaders, sign up for our free newsletter: https://www.gradient.works/up-and-to-the-right

    35 min
  5. Up and to the Right #11: Account Based Marketing

    19/11/2020

    Up and to the Right #11: Account Based Marketing

    This week's Expert Q&A, starring Erik Huddleston, CEO of Aprimo, and Hayes Davis, Co-Founder of Gradient Works, focuses on account based marketing (ABM). This discussion highlights how to align your revenue organization to support ABM, how ABM and PLG often work together, and things to expect when switching over to an account based marketing approach.  Don't forget to subscribe! And we've got lots more content like this here: https://www.gradient.works/up-and-to-the-right

    46 min
  6. Up and to the Right #10: B2B Demand Generation

    12/11/2020

    Up and to the Right #10: B2B Demand Generation

    Listen as David Cardiel, VP of Demand Generation at Parse.ly, and Jenn Deering Davis, Co-Founder of Gradient Works, explore demand generation and its role in revenue organizations. This conversation also covers what kind of content you should be creating, as well as how to measure the success of your demand programs.   Add your name to our newsletter list to get content like this each week: https://www.gradient.works/up-and-to-the-right

    22 min
  7. Up and to the Right #9: The next normal for revenue teams

    29/10/2020

    Up and to the Right #9: The next normal for revenue teams

    After talking to dozens of revenue leaders and operators, the co-founders of Gradient Works identified a set of themes running through their conversations. Learn how B2B subscription revenue organizations are operating in the next normal.  We discuss trends in structuring and motivating sales teams, product led growth, account management, content marketing and more. Get more like this here: https://www.gradient.works/up-and-to-the-right

    44 min
  8. Up and to the Right #8: Customer success and account management

    23/10/2020

    Up and to the Right #8: Customer success and account management

    Azim Nagree, EVP of Operations at Scorpion, and Hayes Davis, co-founder of Gradient Works, explore the basics of customer success and account management. In their conversation they discuss the basics of retention, the relationship between retention and expansion, and how to balance the two for maximum growth. Visit their LinkedIn profiles to learn more. Sign up for our newsletter for more content like this: https://www.gradient.works/up-and-to-the-right

    42 min
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About

A podcast dedicated to building better B2B revenue organizations. Content for sales, marketing and account management. Brought to you by Gradient Works: https://www.gradient.works

Information

  • Creator
    Gradient Works
  • Years Active
    2020 - 2021
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Gradient Works
  • Show Website
    Up and to the Right

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