Email Marketing

You’ve probably heard of email marketing before.

But what exactly is email marketing?

Well, Email marketing is one segment of outbound marketing, which encompasses online marketing via websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service.

Email marketing helps you increase your brand awareness by getting your email messages into the inboxes of potential new customers. The more consistent your communication is with your email subscribers, the more likely they will be to think of your business when they are looking for your products or services.

It is very helpful when you create content through your blog and social media channels because you can ask your audience for their email address in exchange for free newsletters, ebooks and offers.

In a way, you are creating a two-way personal communication between your brand and your potential customer giving you the opportunity to offer them exclusive content like tutorials and courses that will add value to their lives and businesses.

There are many email marketing services which you can choose from. In this episode, I will talk about two services which I consider are the best of the pack: MailerLite.com and ActiveCampaign.com

MailerLite’s features and design have a clean, modern, and simple outgoing look, which is bound to attract bloggers and content creators. The platform is also very cost-effective.

Once you have a free account set up on their website, you can go ahead and enjoy powerful automation for up to 1,000 subscribers on your mailing list. Moreover, with a free MailerLite account, you can also access the platform’s landing page builder, and Facebook pages subscribe form as well.

You can also access the platform embedded and pop up / sign-up forms as well as great features such as their email campaign reports and surveys data.

You don’t even need to input your credit card details on the MailerLite website. Just sign up and enjoy free email automation features for your subscribers.

Mailerlite main features are:

Intuitive Dashboard

Email Marketing Automation

Auto Resend Features

Drag and Drop Builder

A/B Split Testing

Team Management

Permission Collaboration

Delivery by Time Zone

Now, ActiveCampaign

ActiveCampaign is an email marketing automation champion with a robust integration feature.

It might look a bit overwhelming at first glance. Nevertheless, its powerful automation tool makes it perfect for your business if you are looking for a platform that has thorough reporting and automation making it an intelligence-driven online marketing automation platform. Its main features are:

Email Marketing Software

Marketing Automation

Reporting

CRM or Customer Relationship Management

Integrates with 150 other e-commerce apps such as Facebook, Shopify, and WordPress

Has a robust list and tags management tools for segmentation

A rewarding 30% recurring commission lifetime program

Campaigns resend feature

ActiveCampaign has no free account, but you can try their 14-day trial. The starter Lite package begins at $15 dollars a month for 500 subscribers. Another thing is that ActiveCampaign does not offer a Landing Page Builder like Mailerlite.

You will have to connect your ActiveCampaign forms to your website or a landing page provider like Leadpages or Instapage. In conclusion, both platforms are robust email marketing platforms with efficient drag and drop builders. They offer A/B testing tools as well as an email template library.

MailerLite, nevertheless, has a lower learning curve and is designed for smal