Pioneering the future of brand in the Kingdom of Saudi Arabia

In the first of a two-part special, guests Haitham Alturaigi, Rashad Moglbay, and Alfredo Fraile explore the future of brand in the Kingdom of Saudi Arabia. Our guests consider how purpose-driven leadership, pioneering approaches engaging new generations, and creating memorable experiences can drive progress while aligning brands with the Kingdom's goals for Vision 2030.