Buyer Personas Need to Die of a Violent Death. Here’s Why.

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Traditional buyer persona advice is centered on demographics information that is useless and potentially harmful.

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Finally...

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