Marketing Smarts

Anne Candido and April Martini
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  • MARKETING
  • UPDATED WEEKLY
Marketing Smarts Podcast

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

  1. 1 DAY AGO

    Quick Hits: The Art of Respectful Debate: 4 Ways to Disagree without Being Contentious

    We encourage respectful debate. It has an ability to pull different POVs, expertise, and beliefs – and that can be a great thing for your business. You can disagree without being contentious by knowing when you are being objective or subjective and not letting it get personal. Catch the full episode here.

    17 min

  2. 3 DAYS AGO

    How to Position Your Brand to Move Your Business with Kathy Guzmán Galloway, The Clarity Wizard

    Brand positioning can be a key strategic generator of business. In fact, it’s what we’ve built our business around at ForthRight People. But what exactly is your brand positioning? It comes down to what your brand is, why is it different, and why do customers want you. We wanted you to learn from a true “wizard” when it comes to brand positioning, so we welcomed on Kathy Guzmán Galloway. She’s The Clarity Wizard, who helps brand owners gain clarity with brand positioning. Make sure to grab her brand positioning templates at TheClarityWizard.com/Podcast And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    1h 4m

  3. 12 SEPT

    Quick Hits: 4 Tips for Building an Impactful Brand Toolkit

    An impactful brand toolkit is one of the most important things you can create for your business. But it’s not just the logo, font, and colors – it’s MUCH more than that. We’ve done some version of a toolkit for nearly every client we’ve had onboard since the inception of ForthRight People, and are super passionate about its role in bringing your brand to life. Make sure you listen to the full episode here.

    17 min

  4. 10 SEPT

    Transitioning from a Rainmaker to an Architect of Your Business with Bradley Hamner, BlueprintOS

    Going from the doer to the orchestrator can take your business to the next level. But it’s not the easiest thing in the world to do. It involves putting the right systems and processes in place, creating your vision, building your team, and performing a mindset shift. We wanted you to learn from one of our favorite business architects, so we welcomed on Bradley Hamner. He’s the Founder of BlueprintOS, a Keynote Speaker, and the Host of the Above The Business podcast. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    1h 13m

  5. 4 SEPT

    Quick Hits: 4 Ways to Transform Your Digital Presence with Shamir Duverseau, Smart Panda Labs

    How do you transform your digital presence to reinvigorate your livelihood and drive results for your business? This Quick Hit covers diversifying your content and prioritizing the experience. Join us and Shamir Duverseau. He’s the Co-Founder, Managing Director, and Chief Strategist of Smart Panda Labs, a digital experience agency that helps you drive greater revenue and create a better post-click digital experience. Catch the full episode here.

    26 min

  6. 3 SEPT

    The Power of Insights to Gain a Competitive Advantage with Brett Townsend, Quester

    Insights can be a huge competitive advantage for your business or brand. When you first understand how you can make the lives of your customers better, you can then sell them your products and services as ways to deliver the emotional impact. But what makes a good insight? Do focus groups still work? How has market research changed over the years? We wanted you to learn from an expert who knows the insights industry better than anyone, so we welcomed on Brett Townsend, SVP of Strategy at Quester. He’s also the Co-Author of the new book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry. And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    1h 9m

  7. 28 AUG

    Quick Hits: 4 Predictions about the Future of Advertising with Sascha Lock, AMP Agency

    Where’s advertising heading in the future? No one knows for sure. But, we have a pretty good idea it will require a carefully curated advertising mix and utilize the storytelling of influencers. We welcomed on Sascha Lock, the former SVP, Media & Performance Analytics at AMP Agency, a full-service digital marketing agency that creates unconventional ideas that grow brands. Listen to the full episode here.

    21 min

  8. 27 AUG

    Classics: 4 Tips for Successful Succession Planning with Nick Bour, Inspire Wealth

    Have you thought about how you’re going to approach the later years of your career? It’s an area so many of us don’t have a roadmap for. Successful succession planning means defining the legacy you want to leave, firming up your business and brand to operate independently, putting your talent in a position to grow and prosper, and planning your exit strategy. We’re of course NOT financial advisors, so we welcomed on Nick Bour. He’s the Founder and CEO of Inspire Wealth, a financial company providing wealth building and retirement planning services to residents of Michigan, Ohio, and Massachusetts. We’d like to invite you to join ForthRight Women: The Cohort. This community is for females who are ambitious in their careers, but want an equally fulfilling personal life. For more information and to join the group, check out ForthRight-Women.com And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: ForthRight-People.com. FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

    49 min
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Trailer

About

From brand-building and marketing veterans Anne Candido and April Martini comes a podcast committed to cutting through all the confusing marketing BS so that you can actually understand how to take action and change your business today. They deep-dive into topics most would gloss-over, infusing real-world examples from their combined 35+ years of corporate and agency experience. They tell it how it is so that whether you are just starting out or have been in business awhile, you have the Marketing Smarts to immediately impact your business.

Information

  • Creator
    Anne Candido and April Martini
  • Years Active
    2020 - 2024
  • Episodes
    326
  • Rating
    Clean
  • Copyright
    © 2024 ForthRight People
  • Show Website
    Marketing Smarts

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