The OMG I'm Launching Podcast

Ken Westgaard
The OMG I'm Launching Podcast Podcast

The OMG I’m Launching Podcast is quickly becoming a favorite for its valuable insights and fun stories highlighting the dramatic ups, downs, failures, and success that comes from being in launch mode! Ken Westgaard is on a mission to lead a movement of expert online coaches to become the Unstoppable CEOs that they’ve always dreamed of. Ken is quick to connect with people across the globe who are interested in learning from him because of his sincere, supportive, and witty personality that is magnetic to his ideal clients who want experienced support when implementing their big ideas. As a multi-passionate Manifesting Generator who loves experimenting with launches, Ken will dive deep in his pursuit of finding the truth about launching. And when he does, he’ll make sure to share that newfound knowledge with you. Ken moves fast, but he always speaks the truth, which is why he’s not shy to share even things that some people might find a bit woo or out there, such as being in alignment when you launch, how your energy can greatly impact your launch, or how human design can help you become the best version of yourself during a launch. Not to worry though, Ken will also make sure you have your strategies in place and build a strong foundation with magnetic messaging, million-dollar offers, and intentional energy. Hosted on Acast. See acast.com/privacy for more information.

  1. 23 MAY

    Ep. 141 - Develop Launch Resilience Through Challenges & Setbacks with Kimberly Romano

    In today's episode, we're diving deep into the world of business launches with the dynamic and insightful guest Kimberly Romano. Kimberly brings her wealth of experience in modern marketing for luxury real estate professionals and brand photographers, emphasizing the significance of authenticity and community support. Whether you're a business owner, a marketer, or a photographer looking to elevate your game, this episode is packed with invaluable insights and motivational stories. So, get ready to be inspired and take notes as we embark on this journey of launching with authenticity and resilience! Your Top 5 Key Takeaways Strategic Planning: Preparing well in advance with clear program materials and goals enhances communication during the launch phase.Authentic Engagement: Building trust and rapport with your audience through genuine interactions on social media, especially on platforms like Instagram, can significantly boost connection and interest in your offerings.Adaptability: It is crucial to remain open to adjustments and changes during the launch process, especially when unexpected challenges arise, such as illness or unforeseen circumstances.Mindset Matters: Maintaining a positive outlook and focusing on the bigger picture, rather than dwelling on setbacks or perceived failures, can help sustain motivation and determination throughout the launch journey.Continuous Learning: Viewing each launch as an opportunity for growth and learning, rather than expecting immediate perfection or success, fosters resilience and long-term success in the launch process. Want to connect with Kimberly? Website: https://ksromano.com Instagram: https://www.instagram.com/kimberlysromano Facebook: https://www.facebook.com/groups/scalewithksr Hosted on Acast. See acast.com/privacy for more information.

    39 min
  2. 26/06/2023

    Ep. 140 - How Resilience & Determination Changed Everything with Denise Mazzola

    In this episode, I talk to Denise Mazzola who is an experienced dog trainer and behavior specialist who runs her own business, Everything Dog, in New Hampshire. In 2020 she began to leverage digital technology, including Zoom calls and Facebook groups, to increase her reach.  By joining Brandon Lucero's messaging course and working with Laura Neisner, Denise was able to successfully launch a webinar in October 2018, which had four registrations. Her latest webinar, held in October 2020, saw 2006 registrations and a 6% conversion rate, with 25 people purchasing the product.  Denise's key takeaways for success include investing in herself, maintaining an open mindset, increasing the frequency of webinars, sending follow-up emails, and using visual elements to make her offer easier to understand. Overall, Denise advises that taking small, consistent steps toward success is usually more effective than drastic changes. Key takeaways Lessons learned during the launch and how to respond to negative feedbackThe strategies she used for improving product messaging and increasing salesHow overcoming self-doubt and obstacles leads to successThe importance of alignment and being true to oneselfReflections on failed launches and determination to succeedWant to connect with Denise? Website: https://denisemazzola.com Instagram: https://www.instagram.com/everything_dognh Facebook: https://www.facebook.com/EverythingDognh Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon. Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?! Watch my FREE training right here: https://kenwestgaard.com/launchcode Hosted on Acast. See acast.com/privacy for more information.

    34 min
  3. 29/05/2023

    Ep.139 - Why Storytelling Is Key to Achieving Business Success with Nick Demos

    Nick has succeeded in transitioning from Broadway dancer and singer to director and choreographer and has taken over a theater for a year. His unique approach to storytelling and messaging stems from his early fascination with Grim fairy tales.  Nick provides us with key insights on the importance of storytelling, risk-taking, and small steps of learning and growth in order to find fulfillment and happiness when it comes to launching a business. Storytelling is an essential marketing tool, and customers should be seen as the hero while the business should be the guide. He emphasizes the necessity of remaining authentic when relating a story and maintaining patience for lasting results. Additionally, he offers advice on how to stay in check and remain tenacious despite impediments in order to reach success. Key takeaways: Focusing on learning and growth can lead to great accomplishments.Taking risks is necessary for finding fulfilment and happiness.Storytelling is essential for increasing credibility and establishing thought leadership.Customers should be the hero and the business should be the guide when creating a story.A business should focus on actual transactions rather than vanity metrics like likes and follows.Want to connect with Nick? Instagram: https://www.instagram.com/thenickdemos TikTok: https://www.tiktok.com/@thenickdemos Facebook: https://www.facebook.com/TheNickDemos Website: https://www.thenickdemos.com Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon. Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?! Watch my FREE training right here: https://kenwestgaard.com/launchcode Hosted on Acast. See acast.com/privacy for more information.

    48 min
  4. 20/03/2023

    Ep.138 - Cultivating a Healthy Relationship with Money for Financial Freedom with Amie Baker

    In this episode, I talk with Amie Baker about how financial decision-making can be difficult, but with the help of financial advisors and money mindset coaches, people can break through their limiting beliefs and take control of their finances. To do this, it is important to reframe our language, thoughts, and beliefs around money,  understanding our past programming and the messages that have been instilled in us from a young age while also looking for new opportunities each day and setting up an automated payment system.  People often avoid taking risks due to the regret risk involved, but personal development can be key in creating the opportunity to take action. Knowing and understanding numbers can also be a great benefit in structuring finances and using money as a tool to achieve goals. Ultimately, people must take responsibility for their financial well-being and explore diverse narratives in order to deviate from traditional ones. By staying focused, recognizing and overcoming fear, and being proactive, financial freedom can be achieved. Key takeaways... Financial decision-making can be difficult but can be helped with the help of financial advisors and money mindset coaches.Quick transformations in our lives can be realized through reframing language, thoughts, and beliefs regarding money.Success with money may be attained by staying mindful and present, questioning yourself, taking physical action, and setting up automated payment systems.Want to connect with Amie? Website: https://centsability.net.au Instagram: https://www.instagram.com/centsable_amie Podcast: https://podcasts.apple.com/us/podcast/centsability/id1519372174 Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon. Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?! Watch my FREE training right here: https://kenwestgaard.com/launchcode Hosted on Acast. See acast.com/privacy for more information.

    45 min
  5. 13/03/2023

    Ep.137 - Successful Business Doesn't Come Naturally for Everyone with Moshe Amsel

    Successful businesses require more than simply emulating successful entrepreneurs, an understanding of the business equation is needed for success, and the importance of properly positioning a product with the right marketing message and launch plans Taking risks and trying new things is best to grow the business, but mistakes should be taken as a learning opportunity, and reflecting on progress is important. Key takeaways... Understanding the fundamentals of business, as well as the business equation, is essential for any business venture to become a success.Online businesses heavily focus on successful marketing and gaining customer attention through the right messaging and launch plans.It can be difficult to find professional help like an accountant or an attorney for online business owners.Want to connect with Moshe? Website: https://www.profitwithlaw.com Facebook: https://www.facebook.com/profitwithlaw LinkedIn: https://www.linkedin.com/showcase/profitwithlaw Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon. Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?! Watch my FREE training right here: https://kenwestgaard.com/launchcode Hosted on Acast. See acast.com/privacy for more information.

    55 min
  6. 06/03/2023

    Ep.136 - Streamlining Your Business with Systems and Processes with Shanice Miller

    In this episode, I talk with Shanice Miller and the importance of having systems and processes in place when starting a business, such as setting up a marketing department, launch funnels, and customer service, as well as testing out systems and ensuring that they are communicating with each other.  There are a lot of benefits to documenting processes and tracking progress using project management tools. This makes it easier to nurture your relationships with customers, send out exit surveys, and do regular debriefs. By taking the time to prepare and plan in advance, successful launches are more likely to occur. Key takeaways Plan and schedule tasks, such as emails and social media posts, in advance.Test out systems to ensure software and communication between them is effective.Have systems and processes in place when running a business.Communicate with customers to gain timely feedback and make sure they feel valued.Develop an emergency plan in the case of unexpected issues.Want to connect with Shanice? Free training: https://tasklygroup.com/omg LinkedIn: https://www.linkedin.com/in/shanicemiller Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon. Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?! Watch my FREE training right here: https://kenwestgaard.com/launchcode Hosted on Acast. See acast.com/privacy for more information.

    31 min
  7. 26/02/2023

    Ep.135 - Increase Your Sales w/ Emails Without the Extra Effort & Time with Alisa Conner

    In this episode, I talk with Alisa Connor, who has been helping entrepreneurs increase their sales through email marketing, offering advice on how to stay connected with buyers, repurposing existing content for emails, crafting conversations with key points, and avoiding multitasking and slimy or scummy tactics.  She has an extensive background in the tech and food industry and provides tips on how to optimize the use of email marketing, such as using emojis, increasing readership with open-ended questions and adding personality, avoiding the spam box with consistent emails, and building trust with subscribers.  Additionally, when organizing a launch sequence, Alisa suggests assuring people can opt-out upfront, balancing content in emails, and testing headlines. Long-term engagement with customers can be ensured with email and website platforms, and she recommends moving people to an email list where businesses have more control over the connections.  Key takeaways Ask open-ended questions within the headlines and use emojis effectively.Avoid multitasking and keep emails concise and to the point.Email marketing can help convert unready buyers and increase sales with minimal effort and time.Repurposing old content and using prompts are helpful ways to break creative blocks.Establishing conversational and personable emails to engage with customers is important. Want to connect with Alisa? Webiste: https://www.alisaconner.com LinkedIn: https://www.linkedin.com/in/alisamconner Instagram: https://www.instagram.com/alisamconner Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon. Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?! Watch my FREE training right here: https://kenwestgaard.com/launchcode Hosted on Acast. See acast.com/privacy for more information.

    46 min
  8. 19/02/2023

    Ep.134 - The Impact of AI: How Do We Balance the Opportunities, Risks, and Human Connection?

    In this episode, I discuss with a panel of experts, Todd, Lindsay, Kristen, and Anna, about the use of Artificial Intelligence (AI). As a professional in the online coaching industry, I recognize the growing significance of AI and its potential impact on the field. In this conversation, I aim to provide a balanced perspective on using AI in the online business space by exploring both the opportunities and challenges of this new technology. One important aspect of this discussion is the ethics of AI in your business and marketing. It's crucial that we consider the potential benefits of AI alongside any potential risks and weigh the pros and cons before implementing AI in our coaching business. And let’s not forget the human element of AI in online coaching. While AI has the potential to improve our services and reach a wider audience, it's essential to remember that the coach-client relationship is based on a human connection. So we have to ask ourselves, can we use AI in our business and marketing while maintaining a strong human connection? Key Takeaways AI technology has potential benefits and drawbacks, but it cannot replace the power of the human spirit that comes through in copywriting.It is important to consider the dataset used for training AI, as well as the associated intellectual property rights.Chat GPT can be used as a powerful tool to quickly reformat existing information and expertise into different types of content.Going too far in the direction of tech-driven copywriting can lead to a disconnect between the humans that businesses want to reach.It is essential that the content produced demonstrates qualities such as experience, expertise, authority and trust.Want to connect with the panel? Todd Giannattasio: https://www.instagram.com/tresnic Anna Jane Elliott: https://www.instagram.com/anna_jane_elliott Kristen Salomon: https://www.instagram.com/inpocketdigitalmarketing Lindsay Jani: https://www.instagram.com/lindsayjani.co Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon. Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?! Watch my FREE training right here: https://kenwestgaard.com/launchcode Hosted on Acast. See acast.com/privacy for more information.

    1h 17m

About

The OMG I’m Launching Podcast is quickly becoming a favorite for its valuable insights and fun stories highlighting the dramatic ups, downs, failures, and success that comes from being in launch mode! Ken Westgaard is on a mission to lead a movement of expert online coaches to become the Unstoppable CEOs that they’ve always dreamed of. Ken is quick to connect with people across the globe who are interested in learning from him because of his sincere, supportive, and witty personality that is magnetic to his ideal clients who want experienced support when implementing their big ideas. As a multi-passionate Manifesting Generator who loves experimenting with launches, Ken will dive deep in his pursuit of finding the truth about launching. And when he does, he’ll make sure to share that newfound knowledge with you. Ken moves fast, but he always speaks the truth, which is why he’s not shy to share even things that some people might find a bit woo or out there, such as being in alignment when you launch, how your energy can greatly impact your launch, or how human design can help you become the best version of yourself during a launch. Not to worry though, Ken will also make sure you have your strategies in place and build a strong foundation with magnetic messaging, million-dollar offers, and intentional energy. Hosted on Acast. See acast.com/privacy for more information.

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