Prey Mode: why predator vs prey discourse is everywhere online

From the viral ‘canthal tilt’ filter and memes asking girls to declare whether they’re ‘cat pretty, bunny pretty, fox pretty or deer pretty’ to recent Burberry and Stella Macartney campaigns, predator vs prey discourse is everywhere online. We unpack these recent trends, tracing their history back to incel looksmaxxing forums and how this all plays into the onrush of girl-coded memes taking over our feeds.

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