S5 EP3 | Grace Nikae

Summary

Grace shares her journey from being a child prodigy in music to becoming a successful author and marketer. She started playing the piano at a young age and had a successful career as a concert pianist. However, she decided to leave music and pursue writing. She wrote eight novels and treated it as a business, releasing one book per year. Grace also used her marketing skills to promote her books, leveraging social media and targeted advertising. She emphasized the importance of human connection in both her artistic and marketing endeavors. Grace discusses the importance of building a community around your work and the impact it has on success. She shares her experience leveraging online platforms like Tumblr and social media to build a community of readers and fans. Grace emphasizes the difference between community and customers, highlighting the value of community members who may not be customers but still support and amplify your work. She also talks about the rise of independence in the workforce and the benefits of fractional work and personal branding. The common thread in her work is the importance of being yourself and embracing your authenticity.

Takeaways

• Grace had a unique childhood as a child prodigy in music, starting piano lessons at a young age and becoming a concert pianist.
• She transitioned from music to writing and became an author of eight novels, treating it as a business and releasing one book per year.
• Grace used her marketing skills to promote her books, leveraging social media and targeted advertising.
• She emphasized the importance of human connection in both her artistic and marketing endeavors.

• Building a community around your work is crucial for success
• Online platforms like Tumblr and social media can be leveraged to build a community
• There is a difference between community and customers
• Personal branding and authenticity are key in building a strong community
• The rise of independence and fractional work offers new opportunities in the workforce

Chapters

00:00 From Child Prodigy to Author and Marketer
10:06 Treating Writing as a Business
25:43 The Importance of Human Connection
37:08 The Rise of Independence and Fractional Work

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