134 The Power of a Well-Designed Website: Balancing Motherhood and Entrepreneurship with Melissa McKenzie

In this episode, Melissa shares her personal story – from a high-achieving college student to a wife and mother of five, and how unexpected life events led her to entrepreneurship. She candidly discusses the challenges and seasons of surrender she faced, including a year-long hiatus from business due to pregnancy complications and depression, and how obedience to God's call to adopt has blessed her life and business.

Melissa Mckenie Website: https://www.carbonandclay.co/

Use Code: YOLANDA10 to recieve 10% off your template. 

Melissa Instagram: @carbonandclay/

We delve into the importance of having a website for both business and ministry. Melissa explains that while it's possible to run a business without a website, it's not sustainable. A website works for you 24/7, collecting leads and allowing you to control the customer journey, unlike social media where content is fleeting.

Melissa also breaks down the cost benefits of using a website template versus custom design. With her templates, you get the advantage of professional design and strategy at a fraction of the cost, along with six months of email support and monthly live Q&A calls – a level of support that's rare in the industry.

For those in ministry, Melissa emphasizes that a well-designed website can significantly contribute to growth by providing a strong first impression and making information easily accessible. It's the hub for all your activities, from hosting podcasts to managing one-on-one client interactions.

We also touch on the power of systems like email list building through your website. Melissa shares her success with tripwires – low-cost offers linked to freebies that help monetize and grow her email list automatically.

Check out my website: www.shescalledandconfident.com

Instagram: @iamyolandaking