Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection

Sima Vasa
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection Podcast

Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

  1. Scaling Digital Qual with Eugene Murphy of Indeemo

    17 SEPT

    Scaling Digital Qual with Eugene Murphy of Indeemo

    On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions. Key Takeaways: (00:06) Eugene’s journey from engineering to founding Indeemo. (02:03) Creating a seamless user experience for all ages. (04:12) Pivoting Indeemo from a social app to a research tool. (08:01) The power of mobile ethnography in market research. (14:07) The importance of capturing authentic customer moments via video. (18:15) Video is more impactful than traditional research methods. (20:06) A seamless user experience is crucial for respondent engagement. (24:15) Generative AI enhances the scalability of video research. (27:00) Teaching clients to create effective, consistent prompts for research. Resources Mentioned: Indeemo Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    29 min
  2. Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy

    3 SEPT

    Strategic Leadership in Action with Vittorio Raimondi of Foresight Strategy

    On this episode, host Sima Vasa talks with Vittorio Raimondi, CEO and Founder/Managing Partner of Foresight Strategy, about the intricacies of leadership, data analytics and the power of creativity and curiosity in driving business success. Key Takeaways: (04:30) Using system dynamics to effectively model complex business environments. (06:45) Mapping consumer journeys to uncover key opportunities for growth. (09:00) How holistic insights are leveraged by big brands such as Hewlett Packard and Coca-Cola.  (12:15) The importance of being data-agnostic and tailoring solutions to meet client needs. (16:00) Creativity and curiosity are crucial elements for delivering innovative solutions. (18:45) The challenge of hiring talent that combines both analytical and creative problem-solving skills. (22:30) AI as a tool to enhance efficiency while ensuring human-driven insights remain integral. (24:00) The need for leadership evolution in supporting a skilled and growing team. Resources Mentioned: Foresight Strategy System Dynamics Society McKinsey & Company Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    11 min
  3. Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing

    27 AUG

    Embracing Digital Transformation with Priscilla McKinney of Little Bird Marketing

    On this episode, host Sima Vasa is joined by Priscilla McKinney, CEO and Founder of Little Bird Marketing, to discuss the evolving landscape of market research, the importance of digital transformation and the value of strong client relationships. Key Takeaways: (03:10) Pivoting to new verticals drives success. (03:28) Deepening relationships with existing clients is key. (04:39) CEOs must confront and manage their fears. (05:09) Entrepreneurs need to overcome fear and seize opportunities. (06:09) Branding in market research is evolving rapidly. (07:48) Demonstrating value in terms of revenue is essential. (10:09) Upskilling is crucial for staying relevant. (12:24) Digital transformation enhances team collaboration and engagement. (14:30) Visibility and relationships are vital for success. (16:42) Emotional intelligence plays a key role in business relationships. (19:54) Small favors can have a big impact in business. (20:24) Collaboration doesn’t always have to be a big deal. Resources Mentioned: Little Bird MarketingSuzyDigital Transformation Success Podcast Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    24 min
  4. The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight

    6 AUG

    The Future of Data Analytics and Fraud Detection with Andrew Moffatt of Qrious Insight

    On this episode, host Sima Vasa welcomes Andrew Moffatt, CEO and Co-Founder of Qrious Insight, to explore the evolution of data analytics, the impact of AI and the future of market research. Andrew discusses how the integration of behavioral data with advanced analytics is transforming the way businesses understand and engage with their audiences.  Key Takeaways: (01:19) Andrew reflects on 25 years in market research.(03:07) Founding Qrious Insight and its evolution.(06:20) The importance of behavioral data for accurate insights.(12:53) Informing ad placement with behavioral data.(18:25) High retention rates in behavioral data tracking.(27:31) Generational differences in data privacy and acceptance.(34:30) AI’s transformative role in data analytics.(36:00) The future potential of synthetic data models.(37:00) Bridging insights and marketing with behavioral data. Resources Mentioned: Paradigm SampleSima VasaQrious Insight website Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    20 min
  5. Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian

    23 JUL

    Leveraging Data for Competitive Advantage in Advertising with Comscore’s Steve Bagdasarian

    On this episode, host Sima Vasa talks to Steve Bagdasarian, Chief Commercial Officer of Comscore, Inc., to explore the evolution of ad measurement and the convergence of traditional and digital media. Key Takeaways: (02:00) Measurement data offers competitive advantages.(02:05) Media strategy is now driven by actionable data.(04:00) The importance of continual curiosity and adaptation in the media industry.(06:51) Ad formats are evolving, with short-form video and creator-led content gaining traction.(08:07) The shift toward outcome-oriented advertising.(09:19) The role of data regulation and consumer privacy.(10:23) The impact of signal loss on advertising strategies.(15:04) Cross-platform measurement is crucial for optimizing media mix.(18:00) Real-time data processing enhances programmatic advertising efficiency.(20:03) AI's future role in ad and media measurement. Resources Mentioned: Comscore Publishers Clearing House Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    21 min
  6. Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

    11 JUN

    Revolutionizing Market Research Using Creativity and Human-Centric Insights with Holland Martini of GOODQUES

    On this episode, host Sima Vasa welcomes Holland Martini, Chief Insights Officer of GOODQUES, who shares her journey and insights on revolutionizing market research through creativity and human-centric methods. Key Takeaways: (00:00) Holland emphasizes the importance of being comfortable with discomfort. (03:31) The role of data at GOODQUES is not just to validate but to inspire.  (04:53) Luck and timing played a significant role in GOODQUES’ early success.  (07:00) Considering every individual involved in the research process is crucial.  (07:42) The foundation of human-centricity at GOODQUES, from brief to delivery.  (14:30) Crafting questions in colloquial language leads to better responses.  (22:42) Casting moderators who resonate with respondents improves insights.  (26:13) Understanding different disciplines while being an expert in one is key. (30:00) Saying no to projects that don’t fit maintains focus and quality. Resources mentioned: GOODQUES Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    32 min
  7. Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally

    21 MAY

    Leading New Frontiers in Consumer Behavior and Data Science with Alex Hunt of Behaviorally

    On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights. Key Takeaways: (00:54) Technology’s inevitable impact on industries. (03:16) Alex’s shift to pioneering behavioral sciences. (05:36) Enhancing decision-making through packaging insights. (07:59) Digital methodologies boost efficiency and cut costs. (09:00) AI’s role in improving predictive accuracy. (10:27) The importance of ethical standards during change. (13:25) Developing predictive models with feedback data. (15:20) Handling organizational resistance to change. (17:32) AI’s future role in market research transformation. (19:50) Leadership aligned with technological advancements. Resources Mentioned: Behaviorally Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    22 min
  8. Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

    30 APR

    Unlocking the Secrets of Customer Satisfaction at the Point of Purchase

    On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business. Key Takeaways: (01:39) Georgina’s journey from psychology to law. (03:00) Reliable consumer data is vital. (04:07) Career twists and following intuition. (06:46) Greetings in retail boost sales. (07:26) Integrating feedback with payment terminals. (09:24) Impact of store greetings on loyalty. (12:00) Ethical data use and supporting charities. (14:10) The challenges of tech in traditional retail. (17:49) TruRating’s growth and scalability. (19:48) Purpose-driven ethics in business. Resources Mentioned: TruRating Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation. #Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech

    21 min
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About

Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.

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