Personalization is the Key to Your 2025 Content Strategy

Good Content with Shannon McKinstrie

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content!

In this episode we’ll be covering:

  • How content has evolved over the years and why what used to work, doesn't anymore.
  • Inviting your audience into your world and the reason personal content resonates so well.
  • Different ways you can add a unique touch to your own content, with examples!
  • Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings.
  • Suggestions for creating timely, personalized content around the holiday season and other current events.

Other episodes you might have missed:

  • Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
  • Episode 014: Why Creating Specific Content Leads to Higher Engagement
  • Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels
  • Episode 024: Is Storytelling the Missing Piece in Your Content?
  • Episode 026: Start a Signature Series That People Keep Coming Back For

Send a message!

Sign up for Reels Lab

Join the Social Squad Society

Love this conversation? Tap the follow button so you never miss an episode.

Connect with me over on Instagram!

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada