Unconventional Business

HubSpot Podcast Network
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Unconventional Business

The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.

  1. 19 AUG

    How Camplify is Earning Millions for RV Owners: Unlocking the Sharing Economy with Justin Hales

    Camplify is a marketplace often likened to Airbnb for RVs. Founded in 2019, Camplify has grown to become Australia’s largest van sharing platform and is on a journey to revolutionise road trips. In this episode, Justin Hales - CEO of Camplify dives into his journey from a career in technology and mining to founding a company built on the marketplace model. The conversation explores the challenges and strategies employed in the early stages of the business, the impact of the pandemic, and the expansion into international markets. Throughout the discussion, Justin emphasises the focus on customer satisfaction and how Camplify leverages feedback to improve user experience. He also shares insights on the sharing economy, consumer trust, startup lessons, and future plans for Camplify. Key Episode Moments: 00:00 Acknowledgment of Country and Introduction 00:53 Meet Justin Hales, CEO of Camplify 01:24 Justin's Career Journey: From Mining to Marketplaces 07:31 The Birth of Camplify: An Airbnb for RVs 15:43 Challenges and Growth in the Sharing Economy 23:07 Understanding the Customer and Their Journey 24:25 Breaking Down Customer Demographics 26:01 Community Insights and Business Enablement 27:21 Expanding the Holiday Experience 29:05 Navigating the Impact of COVID-19 35:25 International Expansion and Market Strategies 42:01 Future Plans and Customer Barriers 44:03 Conclusion and Final Thoughts Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.

    45 min

  2. 5 AUG · BONUS

    Going Viral: Behind the Scenes of the World's Most Instagrammed Cake

    What does it take to make a product go viral? Is it simply timing, luck or a knack for predicting future trends? You're in for a special treat as we hear from Christoper Thé, the mastermind and creator of the viral sensation that the New York Times crowned 'The World's Most Instagrammed Cake'. We delve into Chrisopher's journey in the food business, how he came up with Australia's prized watermelon, strawberry and rose cake, his approach to creativity and his advice for small businesses. Key Episode Moments: Christopher early food memories, including his Indonesian upbringing and how it influenced his passion for food Christopher's transition from studying psychology to pursuing a career in the food industry Experiences working in commercial kitchens to starting his own business and the challenges faced early on The concept of disruption in the pastry world and how Christopher approaches innovation while staying true to traditional flavours The story of the iconic watermelon and strawberry cake and founding Black Star Pastry Becoming a viral sensation on Instagram and the unexpected success it brought to the business Insights on the creative process and the importance of customer experience and word of mouth The evolution of food trends, customer expectations, and influence of social media on the food industry Exiting Black Star and launching his new venture, Hearth, focusing on Australian native ingredients, sustainability, and food waste reduction Collaborations and innovative approaches to creating unique culinary experiences Lessons in business and entrepreneurship, including the significance of quality, iteration, the art of collaboration, customer understanding, and staying adaptable in a changing industry The importance of creativity, sustainability, and nutrition in the future of food Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.

    34 min

  3. 22 JUL

    A Million Cups a Minute: How KeepCup Sparked a Reuse Revolution & Challenged Consumer Behaviour with Abigail Forsyth

    With millions of disposable cups being discarded around the world every minute, Abigail Forsyth OAM, the innovative co-founder of KeepCup, had a simple idea. What if there was an alternative to single-use options? Born out of a desire for sustainability, this iconic Australian brand has revolutionised the way we think about eco-friendly products. As a trailblazer in the sustainability space, Abigail discusses the changing landscape of consumer attitudes towards reusables and the challenges and triumphs of creating a whole new category. She shares valuable insights into the power of authentic brand messaging, fostering customer loyalty, and the importance of internal accountability in driving meaningful change. Listeners will gain valuable lessons on resilience, effective leadership, and unwavering dedication to a vision, even when the road to success isn't paved with immediate financial gains. Key Episode Moments: KeepCup’s origin story - what first sparked the idea Abigail's transition from running cafes to founding a sustainable business Developing a prototype and pitching to businesses Winning KeepCup’s first ever contract Market acceptance and the role of early adopters in promoting reusable cups Influencing consumer behaviour and starting a movement Navigating the pandemic with KeepCup's digital pivot, adapting to changing market dynamics Ongoing product innovation Expanding KeepCup into other countries - market entry strategies and experiences in international markets Maintaining brand integrity and market relevance amid increasing competition in the reusable cup space Staying true to the brand’s vision and building a genuine for-purpose business Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.

    34 min

  4. 8 JUL

    The Power of Brand in an AI-Powered World: What it Takes to Drive Growth & Innovation with Tracksuit’s Connor Archbold

    Historically, brand tracking and market research have remained exclusive to large corporations with budgets exceeding $100,000. But what if businesses of all sizes had an affordable way to prove the value of investing in brand? That was the question co-founders Connor Archbold and Matt Herbert asked themselves before starting Tracksuit in 2021 to democratise market research. Within three years, the rapidly growing start-up has hit an annual recurring revenue of more than $10 million, demonstrating the market’s appetite for affordable brand analytics. In this insightful conversation, Connor shares his candid views on the start-up environment in Australia and New Zealand, unveils Tracksuit’s ambitions to achieve unicorn status, emphasises the increasing significance of brand awareness, and reveals the secret sauce of accelerating growth in the early days. Whether you’re a marketer, entrepreneur or business leader you’ll walk away with insights, inspiration and practical advice from this episode. Key episode moments: Exploring Connor's transition from lawyer to tech co-founder and what led to the birth of Tracksuit The start-up ecosystem in Australia and New Zealand The role of brand tracking in modern marketing The importance of brand awareness and full funnel marketing in both B2B and B2C Legacy brands and the power of reinvention Case studies such as Heaps Normal and Eucalyptus, showcasing the power of brand tracking on business decisions and growth How AI will impact the future of brand Sustainable growth for start-ups - why focusing on community building and customer engagement is crucial Embracing non-scalable strategies, and the evolving leadership challenges in a growing company Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.

    52 min

  5. 24 JUN

    Every Scoop Counts: How Gelato Messina Built a Brand Identity and Redefined CX

    What does it take to grow a brand from one small store in Darlinghurst to a household name serving up the best gelato in Australia (and arguably, the planet)? In this live session at Mumbrella 360, Kat gets the inside scoop from Declan Lee - co-director and co-founder of Gelato Messina. We explore this iconic Aussie brand's journey from its early days to its widespread popularity, how it has cultivated a loyal following, dealt with the copycats and what exciting plans are on the cards next. Key Episode Moments: Declan's unique background and career journey from physiotherapy and DJ-ing to co-founding a gelato brand The Gelato Messina story - early days and things falling into place Vertical integration and buying a dairy farm Redefining customer experience at every level Pushing the limits of brand stretch and collaboration Embracing creativity and innovation in product development The importance of balancing a good product with a great experience Building a winning culture for employees Addressing competition and imitation in the market Plans for international expansion and regional growth Proactive community engagement and customer service focus to build brand advocates Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.

    42 min

  6. 10 JUN

    The Uber of Healthcare: How HotDoc is Revolutionising Australia’s Traditional Healthcare Industry with Ben Hurst

    2.1 million appointments are booked on HotDoc every month with nearly 1 in 3 Australians using the platform to connect with their preferred doctor. What did it take to drive this kind of behaviour change and what does the future of Australia’s healthcare system look like? In this episode of Unconventional Business, we take you on the transformative journey of Ben Hurst, CEO and Founder of HotDoc. From car park attendant to doctor, prison psychiatrist, New York novelist and finally - founder and entrepreneur, Ben shares what drove his career choices. We also explore the beginnings of the HotDoc platform, the impact of COVID on its growth, how the company thinks about differentiation, its future roadmap and a vision for Australia’s healthcare system. Key Episode Moments: Ben’s fascinating career journey and what sparked the idea for HotDoc The HotDoc elevator pitch What it takes to disrupt a highly regulated and complex industry like healthcare in Australia Defining HotDoc’s positioning and what entrepreneurs should consider when sifting through opportunity Partnering with the Department of Health during COVID Building a customer-centric approach Parallels between HotDoc and Uber HotDoc’s vision for the future of healthcare in Australia What the HotDoc roadmap looks like Ben’s advice for new entrepreneurs The iOS App Review Ben mentioned: ★★★★★ I'm deaf, vocally impaired and along with PTSD and BPD. With HotDoc I can make my own appointment, get reminded, have the office of my Dr get in touch when it needs to be changed - and all done via the app and email. I just want to thank you for helping me become more independent and able to function.. 5 stars Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.

    42 min

  7. 27 MAY

    Yume Food on Changing the World: Balancing Environmental, Financial and Social Sustainability at Scale with Katy Barfield

    7.6 million tonnes of food is wasted in Australia annually. Organisations like Food Bank, Second Bite and Oz Harvest are helping re-direct millions of kilos every year but that still accounts for only about 1.1% according to Katy Barfield. So, what brings a bar owner in Melbourne on a journey to completely re-imagine the future of food waste and disrupt the consumer packaged goods (CPG) industry in the process? In this episode of Unconventional Business, we sit down with Katy Barfield, Founder and CEO of Yume Foods. We explore how Yume is reshaping the future of food waste by bringing scale to purpose, what it takes to build, automate and create efficiencies for complex processes and why Katy believes in a social enterprise model instead of not-for-profit. Key Episode Moments: The early days - what first sparked Katy’s interest into food waste and rescue and her journey from being a bar owner to growing Second Bite into a national organisation to founding Yume Delving into why there’s a need to scale to more effectively solve the problem of food waste What it takes to build a minimum viable product (MVP) and take it to market The importance of building credibility, defining your audience and crafting the right message What drove the choice of a social enterprise model versus not-for-profit Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot Australia and VidPod.

    57 min

  8. 16 MAY

    How Airwallex Grew to Start-Up Unicorn Status with Luke Latham

    In season three of HubSpot's Unconventional Business we delve into the journey of Australia's third technology unicorn, Airwallex, and learn how the scaling company is disrupting the banking and financial services sector. We're joined by Luke Latham, Managing Director and GM of Airwallex ANZ, and explore Luke's diverse career background (from AWS to MILKRUN) and the importance of a builder's mindset in challenging and disruptive industries. On the show, Luke takes us on the journey of how Airwallex became a global disruptor in such a short space of time, where the company's growth (they now have over 100,000 customers worldwide) stems from, and insight into how the founders and leadership team think, build and go to market. You'll leave the episode with valuable lessons for businesses aiming to disrupt traditional sectors and prioritise customer-centric practices, and insight into the significance of trust-building, and broader trends in the fintech industry. Key Episode Moments: Luke Latham's diverse career background spanning Microsoft, Milkrun, Groupon, Amazon, and now Airwallex, with a focus on disruptive industries. Discussion on the importance of a builder's mindset for thriving in challenger brands and disruptive industries. Overview of Airwallex as a global disruptor in banking and financial services, offering infrastructure for payments and money movement. Explanation of how Airwallex addresses the costly and timely nature of cross-border transactions and the unique market timing for its establishment in 2015. Building trust with consumers through reliability, credibility, service level monitoring, and personalised customer support within the financial technology sector. Want more? If you enjoyed this conversation, make sure you hit follow and subscribe so you’ll know when the next episode drops. Head to www.hubspot.com/podcasts/unconventional-business for more information. Unconventional Business was written and produced by HubSpot ANZ, Catherine Sumner and Amiria MacKinnon, and VidPod.

    55 min
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The best companies are the ones that make it incredibly easy, and delightful, to do business with. It’s seamless, frictionless, intuitive. It’s not just a better experience, they’re actually disrupting our very notion of what consumers should be able to expect from companies. You see, Aussies and Kiwis are a hard bunch to please - we have some of the highest customer experience expectations in the world. And luckily for us, our homegrown businesses know this. This season on HubSpot's Unconventional Business, you’ll be meeting some of our best homegrown brands as they share how they’re growing and winning by disrupting the customer experience.

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