Your Customers Shoes

Your Customers Shoes
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Your Customers Shoes Podcast

Join me as we discuss what it's like to be your customer. I help you to see, refine and develop your brand from your customer's perspective so that we can make sure that they choose you instead of your competition.

Episodes

  1. 30/04/2018

    Podcast Episode 1: Getting To Know Yourself (Listening Time: 9 Minutes)

    In this first episode of the Your Customers Shoes podcast, we discuss the importance of getting to know yourself before creating your brand. We discuss how to use information about yourself to create meaningful connections with your customers and help them to choose your business.

    9 min

  2. 30/04/2018

    Podcast Episode 2: Understanding Your Industry (Listening Time: 12 Minutes)

    In this podcast episode, we discuss the importance of understanding your industry to identify your largest competitors, your customers, your target keywords and more. Understanding your industry is one of the easiest ways to help your customers choose you in a head to head competition with their other options.

    13 min

  3. 01/05/2018

    Podcast Episode 3: Evaluating Your User Experience (Listening Time: 16 Minutes)

    In this episode, we discuss the process of evaluating your current customer experience. We uncover what’s being said about your business around the web. We look at your website and social media channels through the eyes of your customers.

    17 min

  4. 01/05/2018

    Podcast Episode 4: Identifying Your Competitive Advantage (Listening Time: 18 Minutes)

    In this episode we figure out where your business will be strong; price, quality, etc. We look at Starbucks and Walmart as examples of companies that understand their competitive advantage and clearly communicate that value to reach their target customers.

    18 min

  5. 01/05/2018

    Podcast Episode 5: Identifying Your Target Customers (Listening Time: 18 Minutes)

    In this episode we figure out who your customers are; how old are they, where do they live, what hobbies do they have, etc. We use this information to sharpen your customer experience and understand where to connect with your customers.

    19 min

  6. 01/05/2018

    Podcast Episode 6: Choosing Your Brand Name (Listening Time: 22 Minutes)

    In this podcast episode, we go through the process of helping you to choose your brand name. We think about what we want our customers to feel and think when they hear our brand name and evaluate how the right brand name can help you to grow your brand and stand out in the crowd.

    22 min

  7. 02/05/2018

    Podcast Episode 7: Choosing Your Domain Name (Listening Time: 25 Minutes)

    In this episode, we discuss the importance of choosing a domain name and social media channels that make it easy for your customers to find you, share your business information with their friends and more.

    25 min

  8. 02/05/2018

    Podcast Episode 8: Creating Your Logo (Listening Time: 24 Minutes)

    In this episode, we discuss how to have multiple concepts of your logo created for only $15 and I give you solid advice about creating your logo and testing it before moving forward.

    25 min

  9. 02/05/2018

    Podcast Episode 9: Positioning Your Brand For Success (Listening Time: 36 Minutes)

    The post Podcast Episode 9: Positioning Your Brand For Success (Listening Time: 36 Minutes) appeared first on Your Customer's Shoes.

    36 min
  • 9 Episodes

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Join me as we discuss what it's like to be your customer. I help you to see, refine and develop your brand from your customer's perspective so that we can make sure that they choose you instead of your competition.

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