Your Marketing Department

Vicky Wu Marketing
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Your Marketing Department Podcast

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

  1. 10 Ideas for October Marketing

    2 DAYS AGO

    10 Ideas for October Marketing

    October offers a perfect opportunity to get creative with your marketing and stand out from the crowd. In this episode, we cover 10 innovative marketing ideas to give your business a boost this month. From seasonal promotions to community engagement strategies, these tactics are designed to help you attract more customers and build deeper connections with your audience. Whether you're looking to enhance brand visibility or drive sales, these tips will give your marketing a fresh edge. Read the full blog article and access a DIY October Marketing Kit at https://vickywu.us/10-creative-marketing-ideas-to-boost-your-business-this-october/ #CreativeMarketing #OctoberMarketing #BoostYourBusiness #SeasonalMarketing #SmallBusinessGrowth 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.

    10 min
  2. Do I Really Need to Keep Doing SEO? What Happens to Traffic if I Stop?

    2 DAYS AGO

    Do I Really Need to Keep Doing SEO? What Happens to Traffic if I Stop?

    When it comes to SEO, many business owners wonder if they can afford to pause their efforts without seeing a dip in results. This episode unpacks the consequences of stopping SEO and what happens to your web traffic if you do. Learn how consistent SEO impacts your rankings, visibility, and leads—and why taking a break could set you back in ways that are hard to recover from. If you’ve ever thought about halting your SEO or scaling back on digital marketing, this is the insight you need to avoid costly mistakes. Read the full blog at https://vickywu.us/do-i-really-need-to-keep-doing-seo-what-happens-to-traffic-if-i-stop-marketing-qa/ #SEOstrategy #MarketingTips #SmallBusinessGrowth #DigitalMarketing #SEOresults 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.

    12 min
  3. Thinking Like A CEO This Mindset Shift Is A Game Changer

    22 JUL

    Thinking Like A CEO This Mindset Shift Is A Game Changer

    In this episode, we explore the transformative power of adopting a CEO mindset for entrepreneurs. Learn from an experienced CEO on making the shift from task-oriented owner to strategic leader, and discover why this transition is crucial for sustainable business growth. We'll cover key elements such as delegating tasks, seeking external expertise, focusing on long-term strategies, and overcoming common pitfalls like imposter syndrome. Tune in to gain practical steps for cultivating a CEO mindset and driving your business toward lasting success. Visit VickyWu.Marketing for more insights and a free 360-degree marketing consultation. 00:00 Understanding the CEO Mindset 00:47 The Entrepreneur's Journey 02:53 CEO vs. Entrepreneur: Key Differences 05:27 Adopting a CEO Mindset 07:07 Practical Steps to Cultivate a CEO Mindset 11:46 Delegation and Empowerment 14:36 Overcoming Challenges in the CEO Role 16:32 Balancing Strategy and Operations 17:07 Conclusion and Next Steps #MarketingStrategy ------------------------ 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.

    19 min
  4. Setting Your Pricing When You're Competing With Corporate Giants

    15 JUL

    Setting Your Pricing When You're Competing With Corporate Giants

    In this episode, we tackle a crucial question from an entrepreneur launching a fitness studio: How to structure pricing for sustainability and profitability. (And I apologize - this one is a bit tinny ... I recorded while traveling and editing can only do so much!) We explore strategic pricing as a key marketing tool, discuss leveraging group sessions versus one-on-one personal training, and highlight the importance of value-added services. This session offers valuable insights for all entrepreneurs on creating a pricing model that reflects the unique value of their business. Tune in for expert guidance on setting a pricing strategy that fosters growth and attracts your target audience. 00:00 Introduction to Pricing Strategy 00:24 Understanding the Fitness Studio Market 00:50 Alex's Journey and Challenges 02:05 Strategic Pricing Insights 03:30 Implementing Group Sessions 04:56 Value-Added Services 06:30 Maintaining Exclusivity and Profitability #MarketingStrategy ------------------------ 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.

    9 min
  5. How Invisible Corporate Titans Dominate Your SEO - and Why You Struggle to Rank

    8 JUL

    How Invisible Corporate Titans Dominate Your SEO - and Why You Struggle to Rank

    Uncover the SEO Secrets Dominating Search Engines: Competing with Giants In this insightful episode, we delve into the hidden world of SEO, revealing how giant conglomerates monopolize top search engine results and leave small businesses struggling for visibility. Learn the tactics these information and retail giants use to dominate search rankings and discover actionable strategies to level the playing field. Featuring real-life case studies and the introduction of an SEO support network, this episode is essential for entrepreneurs aiming to optimize their SEO efforts and compete with the big players in the digital landscape. 00:00 The Hidden Struggle of SEO 01:19 The Power of Conglomerates 03:00 Examples of Brand Dominance 04:24 Financial and Operational Advantages 05:49 Synergies and Risk Management 07:53 The Rise of Information Giants 11:15 SEO Challenges for Small Businesses 15:20 Case Studies: Winning Against Giants 16:31 SEO Support for Entrepreneurs 18:06 Join the Entrepreneur SEO Masterclass #MarketingStrategy ------------------------ 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.

    20 min
  6. Why And How You're Getting Your Client Avatar WRONG (and How to Do It Right)

    29 MAR

    Why And How You're Getting Your Client Avatar WRONG (and How to Do It Right)

    There's an OLD way that people have crafted their client avatar (and you've probably done it that way). Instead of helping, it may be holding you back. There's a new, better way to craft your customer persona ... and it's pretty mind-blowing. Learn the common mistakes most entrepreneurs make when crafting a client avatar. Then transform your understanding of your ideal customer with our cutting-edge approach to crafting client avatars. Discover this technique and how it not only enhances your marketing strategy but also makes content creation effortlessly intuitive. Prepare to have your perspective on client avatars completely transformed, leading to more impactful and targeted marketing efforts. Then join us at our online live class: AI-Powered Marketing Makeover: Refine Your Audience, Differentiators, & Content in 1 Hour, learn more at https://vickywu.us/in-person-and-live-webinar-training-events/ #MarketingStrategy #ClientAvatars #BusinessGrowth #EntrepreneurMindset #TargetAudience ------------------------ 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.

    27 min
  7. Competing With Giants Small Business Strategies To Win Big

    29 MAR

    Competing With Giants Small Business Strategies To Win Big

    In the world of entrepreneurship where David meets Goliath, small enterprises can indeed carve out their victories. We're exploring the art of strategic underdog wins, offering actionable insights distilled from big-budget marketing marvels. From grassroots efforts to digital dominion, niche mastery, and beyond, it's a playbook for the agile, the savvy, and the bold. Size doesn't dictate success; discover how your business can punch above its weight class. #SmallBusiness #Strategies #WinBig #Entrepreneurship RESOURCES: 🔧Digital Marketing Tools: Platforms like Google Analytics, Hootsuite, and Mailchimp offer powerful, free versions to get started with web analytics, social media management, and email marketing. 🙋‍♀️Local Business Networks: Joining local chambers of commerce or business groups can provide networking opportunities and local support. Be selective, since the best way to get the most results is by becoming very active with your time. 💼Small Business Administration (SBA): The SBA provides a wealth of resources for small business owners, including funding opportunities, business planning, and educational resources. 📖I’m Not Sure of My Niche, What Should I Do? http://im-not-sure-of-my-niche-what-should-i-do-marketing-qa/ 📖To Niche or Not To Niche: Marketing Q&A https://vickywu.us/to-niche-or-not-to-niche-marketing-qa/ 📖Marketing Processes: Streamlining Your Marketing Efforts for Efficiency https://vickywu.us/marketing-processes-streamlining-your-marketing-efforts-for-efficiency/ 📖7 Innovative Strategies for Getting Unstuck https://vickywu.us/7-innovative-strategies-for-getting-unstuck 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music.

    12 min
  8. How Can I Market My Local Small Town Business? [Entrepreneur Q&A]

    22 MAR

    How Can I Market My Local Small Town Business? [Entrepreneur Q&A]

    Best kept secret in town? This entrepreneur has a local brick and mortar business and is seeking some advice on how to no longer have people say "I never knew you were here!" I share a couple of creative, actionable marketing strategies drawing from my own expertise, to provide some savvy moves that get businesses noticed. If you're looking for no-nonsense advice to elevate your presence, this is your must-listen. Ready to amp up your game? 📖 Pivot to Success: Transforming Marketing Missteps into Milestones, it's like a marketing masterclass in book form. Get your copy NOW on Amazon: https://amzn.to/49SjgaB 🏆 ------------------------------------------------------------------------------------- Connect with us to continue your marketing towards a $million or ask your marketing questions: Facebook: www.facebook.com/vickywu.us Instagram: www.instagram.com/vickywuguru Twitter: www.twitter.com/vickywuguru Blog: vickywu.us/blog LinkedIn: www.linkedin.com/in/vickypenn Special thanks to my son Trevor for creating our theme music. #seo #entrepreneurship #marketing #socialmediamarketing #digitalmarketing #business #7figures

    9 min
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About

Entrepreneurs: this is what your Chief Marketing Officer would tell you ... if you had one! We share the experience gained over 30 years of marketing for Fortune 500 companies and multi-billion-dollar organization PLUS working with nonprofits and startups with limited or no budget. I bring the real, no-BS marketing strategies from the corporate guys with deep pockets and big budgets and provide insights for SMBs who don't usually have access to that level of expertise.

Information

  • Creator
    Vicky Wu Marketing
  • Years Active
    2019 - 2024
  • Episodes
    114
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Your Marketing Department

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