Your Dream Business

Teresa Heath-Wareing
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  • MARKETING
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Your Dream Business Podcast

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

  1. 2 DAYS AGO

    Chatbots: Your Secret Weapon for engagement and Business Growth

    In today's episode I chatted with chatbot expert Mel about the ease and accessibility of setting up chat funnels on Instagram and Facebook for small businesses. Mel shares valuable hacks, tips, and strategies for improving engagement, building email lists, and integrating chat funnels into your marketing plan. The discussion emphasizes the affordability and low barrier to entry for businesses of any size and highlights the importance of personalizing customer journeys via DMs. Tune in to learn how chatbots can enhance your online presence and convert followers into leads. KEY TAKEAWAYS COVERED IN THE PODCAST Chatbots are accessible and affordable: Small businesses can easily implement chatbots on platforms like Instagram and Facebook to automate interactions and save time. Chatbots can improve engagement: By providing instant responses and personalized recommendations, chatbots can enhance customer engagement and build relationships. Chatbots can drive conversions: Integrating chatbots into your marketing strategy can help generate leads, capture email addresses, and ultimately drive sales. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Mel on Website, Instagram, Facebook, Linkedin, Email: mel@sociallysound.co.uk Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    37 min

  2. 16 SEPT

    Has the online course bubble burst? How to adapt to the future of selling knowledge based content.

    Is there still money to be made from selling online courses? A while ago, online business expert Pat Flynn argued that online courses are in decline due to oversaturation, low completion rates, and the availability of free information online. He’s not wrong but in this episode of the podcast I offer my own insights on the future of online courses and strategies for course creators, membership owners, and coaches to adapt to the many changes that are happening in the online business space. KEY TAKEAWAYS COVERED IN THE PODCAST The Evolving Landscape: The online course market is becoming increasingly competitive, with more creators and free resources available. Focus on Engagement and Accountability: To stand out, course creators must prioritize engagement and accountability to motivate learners and drive results. Explore Alternative Models: Consider live courses, workshops, and membership models as complementary or alternative approaches to traditional online courses. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    23 min

  3. 9 SEPT

    How to maintain the human touch when using AI to grow your business

    Can AI really help you grow your business? And can it ever really be used with integrity so that the output sounds like you and feels authentic? These are some of the big questions I ask my latest podcast guest Michelle Thames. She’s a marketing expert and knows all there is to know about AI. In this brand new episode she shares her top tips for saving time and money with AI whilst maintaining a human touch.   KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for marketers: AI can automate tasks, analyze data, and personalize content, saving time and resources. AI can enhance, not replace, human creativity: While AI can generate content, human input is essential for ensuring authenticity and relevance. Ethical considerations are crucial: Businesses must address privacy concerns, bias, and transparency when using AI in marketing.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Michelle on Instagram, Facebook Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: [00:00:00] If you're a business owner, you literally can't go. a couple of posts without someone talking about AI and what it can do for our business. But is it really true? Can using AI save us loads of time, loads of money, and most importantly, without it looking like it's AI? Because that's the thing, isn't it? We don't want AI written stuff and images that look like they've been made with AI. Can it really do that stuff? So today I am talking to the lovely Michelle Thames, who is a marketing expert, who is a passionate fan of AI and what it can do for our businesses. So we get into the weeds of using AI for marketing, what kind of things you can get it to do and how most importantly, you can get it to sound like you and not a robot. Hello, and welcome back to this week's episode

    41 min

  4. 2 SEPT

    Five Proven Steps to Achieve a Multi Six-Figure Online Business

    In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!) I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level. KEY TAKEAWAYS COVERED IN THE PODCAST Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    21 min

  5. 27 AUG

    Practical ways to use AI to save time and money (and avoid the pitfalls!) with Hollie Whittles

    This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    34 min

  6. 25 AUG

    Practical ways to use AI to save time and money (and avoid the pitfalls!) with Hollie Whittles

    This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations. We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    34 min

  7. 19 AUG

    Long-Form Content: Your Secret Weapon to grow your business

    In this episode I discuss the intrinsic value of long-form content for establishing expertise and building trust with customers. I delve into Alex Hormozi's strategic shift to long-form, unedited content and provide actionable steps for creating effective long-form content. It includes the importance of consistently creating content that addresses customer problems, avoiding content driven by vanity metrics, and leveraging long-form content to generate short-form material. It also sets an actionable challenge for listeners to start producing their own long-form content and reinforces the necessity of this strategy for successful online businesses. KEY TAKEAWAYS COVERED IN THE PODCAST The Power of Long-Form Content: Long-form content is essential for establishing expertise, building trust, and ultimately driving conversions. It provides a deeper dive into topics, allowing you to showcase your knowledge and authority. Shift Focus from Vanity Metrics: Instead of chasing likes, shares, and comments, focus on creating high-quality, in-depth content that genuinely helps your audience and potential customers. Prioritize value over vanity. Create a Content Ecosystem: Long-form content is the foundation for creating shorter, more digestible content formats like social media posts, blog articles, and email newsletters. This integrated approach maximizes your content's impact. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    21 min

  8. 12 AUG

    Convert Listeners into Customers: How to Grow and Monetize Your Podcast with Kevin Chemidlin

    In this episode I interviewed Kevin Chemidlin, a podcast growth coach, about strategies to grow and monetize a podcast. We discussed the importance of audience growth, the misconceptions about podcast charts, and the effectiveness of lead magnets in driving listener action. Kevin emphasizes the significance of building a strong email list and offering valuable products or services to your audience. KEY TAKEAWAYS COVERED IN THE PODCAST Focus on Audience Growth, Not Just Downloads: Instead of solely focusing on download numbers, aim to build a loyal and engaged audience. Understand that the goal is to increase total audience reach over time. Monetization is About Listener Value, Not Ads: Reframe the question from "How do I monetize my podcast?" to "What do my listeners want to buy?" Monetization comes from offering value to your audience, whether it's a direct product, a sponsored product, or building a business around the podcast. Leverage Multiple Platforms: A successful podcast-driven business requires a multi-faceted approach. Combine your podcast with short-form content (social media), email marketing, and a compelling offer to maximize your reach and revenue. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful. LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Kevin Chemidlin on Instagram, Website, Email Connect with Teresa on Website, The Club, Sign up to Teresa's email list, Instagram, LinkedIn, Facebook or Twitter

    54 min
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About

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Information

  • Creator
    Teresa Heath-Wareing
  • Years Active
    2018 - 2024
  • Episodes
    365
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Teresa Heath-Wareing
  • Show Website
    Your Dream Business

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